Peach
Hobby home page
liahome
IPA Banner Global Recognition
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020

Creative 166 Add to collection

Launched by The Public House, the campaign appeared in TV and social formats with 12 separate executions based on the various outcomes of the match

Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020
The Public House created a new sponsorship campaign for Paddy Power for the Ireland VS Slovakia game. Unfortunately due to the closed doors at football games there has been a lack of fans and atmosphere so the idea was created to represent our fans in the form of the chairs in the empty stadium giving them Irish personalities and the standard irreverent wit that goes with it. The sponsorship appeared in TV and social formats with 12 separate executions based on the various outcomes of the match - both positive and negative.

Associate creative director, Dillon McKenna, commented: “Paddy Power wanted to inject some life into the broadcast given no fans would be in attendance. We wanted to nod to the unique circumstances around Covid, but not dwell on them - hence the talking chairs. We had accounted for the different outcomes of the game. Unfortunately two of those outcomes were a penalty shootout, and Northern Ireland qualifying over us. So a bad result for Ireland, but a good one for forward planning.”

Paul Mallon, head of brand marketing, Ireland and Horse Racing, Paddy Power, said: “We wanted to demonstrate our support for the team, whilst also acknowledging this is not your run-of-the-mill qualifier. The sponsorship stings represented the perfect opportunity to do so.”

The campaign for The Public House continues a successful year with the growing independent creative agency’s clients include Jameson and EPIC: The Irish Emigration Museum, FBD and Paddy Power. The agency is known for its strategic rigour and creative edge that delivers for its clients, with a principle that ‘Boring Doesn’t Sell’.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Agency

Creative Director: Colin Hart

Associate Creative Director: Dillon McKenna

Copywriter: Jack Walsh

Managing Director: Catrióna Campbell

Account Director: Sarah-Lee Saunders

Account Manager: Robyn Claffey

Strategy Director: Sarah Walsh

Categories: Gambling, Sports and Leisure

The Public House, Fri, 09 Oct 2020 15:50:11 GMT