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Paddy Power Campaign Rescues Players from Big Time Blunders

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Cheeky campaign from Octagon and Academy Films offers Paddy Power players another chance

Paddy Power Campaign Rescues Players from Big Time Blunders

Paddy Power, with the help of creative agency Octagon, have launched an all-new national television campaign that embraces the familiar faux pas of everyday punters.

The new campaign, aptly titled ‘More Chances,’ emphasises the truth that in today’s world, more chances are hard to come by. 

Directed by two-time Academy Award-nominee Peter Cattaneo of Academy Films, the campaign is headlined by three TV spots, entitled ‘Mum,’ ‘Girlfriend,’ and ‘Funeral.’ Mum will be the first of the three to debut.

The cheeky, cringe-inducing commercials highlight everyday mishap-makers. Fortunately for them, Paddy Power Games is always there to offer them another chance – and another after that – when no one else will.

The campaign also includes additional radio, out-of-home, and digital executions that will run across the U.K during the next twelve months.

“In life, we all know there are times when you only get one chance. If you blow it, we want our punters to know they’ll always get more chances with Paddy Power,” said Andy O’Rourke, gaming brand manager, Paddy Power. “With our Daily Jackpots and Wonder Wheel, your chances are really endless.”

“We wanted to put a real-world lens on a category that too often defaults to glitz and glamour. When it comes to blown chances, we’ve all been there, and we all deserve another spin at the wheel,” said Josh Green, executive creative director, Octagon. “Hopefully, we’ve shown that whatever happens, Paddy Power is always on the side of punters.”

The work was written and art directed by Jonny Watson and Dan Harrison at Octagon.

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Executive Creative Director: Josh Green

Creative Directors: Dan Harrison and Jonny Watson

Head of Planning: Henry Nash

Planner: Ed McKenna

Client Services Director, UK: James Logan

Senior Account Manager: Florence Dailey

Head of Creative Delivery: Lisa Mesztig

Project Manager: Rebekah Flatman

Head of Production: Roz Barnfield

Executive Producer: Sam Farrance

Senior Producer: Sam Dalton

Music Supervisor: Nick Morgan

Paddy Power

Marketing & Brand Director UK&I: Michelle Spillane

Head of Brand Strategy for Paddy Power: Emer McCarthy

Brand & Marketing Manager Paddy Power: Andy O’Rourke

Brand Marketing Executive – Gaming: Natasha Son

Head of Film & Motion: Marcus Richardson


Production Company: Academy Films

Director: Peter Cattaneo

EP: Medb Riordan @medbriordan

Producer: Jacob Swan Hyam

PM: Charlie Jones

DOP: Jonas Mortensen

1st AD: Clara Paris

2nd Ad: Andrew Vanneck

Location Manager: Ben Carter

Sound Recordist: Simon Haggis

Production Designer: Ben Lack

Costume Designer: George Buxton

Hair and make up artist: Ezana Ove

Post Production

Post Production: The Quarry & Youngster

Editor: Scott Cato

Assistant Editor: Christina Hill

Producer: Dave Frost

Colourist: Seamus O'Kane

Angus Wilson - VFX and Flame Angus Wilson & Inti Martinez

Senior VFX Producer : Victoria Lovejoy

VFX Producer: Chloe Bruce-Gardyne


Audio Post Production: SNK Sound Studios

Genres: People, Storytelling, Comedy, Dialogue

Categories: Sports and Leisure, Gambling

Academy Films, Tue, 08 Feb 2022 17:18:35 GMT