Paddy Power, with the help of creative agency Octagon, have launched an all-new national television campaign that embraces the familiar faux pas of everyday punters.

The new campaign, aptly titled ‘More Chances,’ emphasises the truth that in today’s world, more chances are hard to come by. 

Directed by two-time Academy Award-nominee Peter Cattaneo of Academy Films, the campaign is headlined by three TV spots, entitled ‘Mum,’ ‘Girlfriend,’ and ‘Funeral.’ Mum will be the first of the three to debut.

The cheeky, cringe-inducing commercials highlight everyday mishap-makers. Fortunately for them, Paddy Power Games is always there to offer them another chance – and another after that – when no one else will.

The campaign also includes additional radio, out-of-home, and digital executions that will run across the U.K during the next twelve months.

“In life, we all know there are times when you only get one chance. If you blow it, we want our punters to know they’ll always get more chances with Paddy Power,” said Andy O’Rourke, gaming brand manager, Paddy Power. “With our Daily Jackpots and Wonder Wheel, your chances are really endless.”

“We wanted to put a real-world lens on a category that too often defaults to glitz and glamour. When it comes to blown chances, we’ve all been there, and we all deserve another spin at the wheel,” said Josh Green, executive creative director, Octagon. “Hopefully, we’ve shown that whatever happens, Paddy Power is always on the side of punters.”

The work was written and art directed by Jonny Watson and Dan Harrison at Octagon.