Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Paddy McGuinness Clashes with Voice Assistant in Campaign for Jackpotjoy

Creative 1.2k Add to collection

Agency The Corner introduces 'Maxine' in comedic ads directed by UNIT9's Simon Neal

Paddy McGuinness Clashes with Voice Assistant in Campaign for Jackpotjoy

The latest Jackpotjoy campaign, directed by UNIT9's Simon Neal, stars Paddy McGuinness who, in his indomitable style, celebrates winning moments with customers up and down the country, with a bit of help from ‘Maxine’.

Created by agency The Corner, the spots see the Take Me Out star clashing with his smart assistant 'Maxine' as she clumsily attempts to fulfil his wishes.

"Paddy had us all in stitches for the duration of the shoot," said director Simon Neal. "We could’ve made a whole other ad with his ad-libs, not sure it would have got through Clearcast though!"

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Production Company: UNIT9 Films

Director: Simon Neal

Producer: Holly Restieaux

Post Production / VFX

Post Production Company: Electric Theatre Collective

Creative Agency

Creative Agency: The Corner


Brand: Jackpotjoy

Genres: Comedy, People

Categories: Gambling, Sports and Leisure

UNIT9 London, Tue, 08 Jan 2019 16:29:00 GMT