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Paddy McGuinness Clashes with Voice Assistant in Campaign for Jackpotjoy

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Agency The Corner introduces 'Maxine' in comedic ads directed by UNIT9's Simon Neal

Paddy McGuinness Clashes with Voice Assistant in Campaign for Jackpotjoy

The latest Jackpotjoy campaign, directed by UNIT9's Simon Neal, stars Paddy McGuinness who, in his indomitable style, celebrates winning moments with customers up and down the country, with a bit of help from ‘Maxine’.

Created by agency The Corner, the spots see the Take Me Out star clashing with his smart assistant 'Maxine' as she clumsily attempts to fulfil his wishes.

"Paddy had us all in stitches for the duration of the shoot," said director Simon Neal. "We could’ve made a whole other ad with his ad-libs, not sure it would have got through Clearcast though!"



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Production Company

Production Company: UNIT9 Films

Director: Simon Neal

Producer: Holly Restieaux

Post Production / VFX

Post Production Company: Electric Theatre Collective

Creative Agency

Creative Agency: The Corner

Client

Brand: Jackpotjoy

Genres: Comedy, People

Categories: Gambling, Sports and Leisure

UNIT9 London, Tue, 08 Jan 2019 16:29:00 GMT