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Pack Big Ideas into Little Spaces for Behr Paint Company’s Mini Makeovers Contest

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Launched with Deutsch LA, the contest offers one winner the ultimate home makeover

Pack Big Ideas into Little Spaces for Behr Paint Company’s Mini Makeovers Contest

More people are spending time in their homes in the pandemic era and many have taken on DIY home projects, including switching the colors on their walls. Behr Paint company wanted to help people envision their color transformation without having anyone to step into their home by launching a room makeover contest titled 'Mini Makeovers.'

The contest invited users to send images and written submissions showcasing the spaces they’re considering painting. Once the submissions are reviewed, BEHR experts will select 16 total winners, four grand prize winners will be selected to receive a mini diorama of their space that reflects the color transformation on their wall and will also receive a $200 Home Depot gift card to make their transformations come to life. The 12 runner-ups will also receive a $50 gift card to use toward their makeovers.

Behr’s vice president of colour services, Erika Woelfel, will be making the executive decision of selecting the paint colors for the transformations, considering all aspects of design, the configuration of the room, and style of the furniture. The contest went live on June 22nd nationwide with submissions accepted on and closed on July 2nd. The selected winners will be announced on the website this summer. Stop motion animation videos of the Mini Makeovers will launch in September on Behr’s Instagram page.

This effort was supported by BEHR’s creative agency Deutsch LA through the production restrictions that Covid-19 has brought upon the industry. The creative team decided to embrace this new remote experience by documenting the behind the scenes of the production process, which was shot in DLA’s director, Philipp Girke at-home, makeshift studio. 

Behr Paint Company and Deutsch LA Launch Mini Makeovers Contest
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Global Chief Marketing Officer: Jodi Allen

Senior Director, Brand Marketing: Andy Lopez

Senior Social Media Manager: Chanda Chhoeng

Social Media Manager: Jessica Franzone


Creative Chairman: Pete Favat

Executive Creative Director: Ryan Lehr

Associate Creative Director: Curtis Petraglia

Art Director: Andrew Forrest

Junior Copywriter: Jesse Harter


Head of Production: Diego de la Maza

Executive Integrated Producer: Dan Kaplan

Senior Producer: Lucy Herzog

Associate Music Director: Chase Butters

Music Supervisor: Dez Davis


Head of Design: Adhemas Batista

Art Director: Vince Ku

Designer: Karloz Giron

Account Management

Chief Client Officer: Jeff White

Account Director: Taylor Reid

Senior Account Executive: Corey Mack

Digital Production

Director of Digital Production: Laura Tron

Senior Digital Producer: Nyaze Vincent


Director of Technology: Marc Gowland

Director of QA: Katie Conlan

Senior Developer: Sebastian Lozada

Business Affairs/Traffic Director of Integrated Business Affairs: Gabriela Farias

Director of Broadcast Traffic: Carie Bonillo

Account Planning

Group Planning Director: Morgan Aceino

Associate Strategy Director: Gurbani Chadha

Senior Strategist: Josh Noa


CEO: Kim Getty


Production – Live-Action: STEELHEAD

Head of Production: Diego de la Maza

Director & Stop Motion Animator: Philipp Girke

Executive Producer: Chris Kauffman

Associate Production Manager: Ashlee Zwahlen

Miniature Modeler: Brandon Minton

3D Modeler: Jose “Quique” Rivera


Editorial & Post Facility (VFX/FInishing): STEELHEAD

Managing Director: Jennifer Mersis

Audio Engineer: Cayce Sylvester

Colorist: Tony Bernard


Stock: TBD

Genres: Storytelling

Categories: Home, DIY

Deutsch LA, Thu, 23 Jul 2020 22:56:57 GMT