Pacific Place Unveils Innovative Immersive Experience

Pacific Place, Hong Kong, has unveiled a stunning immersive experience to bring to life the launch of its new brand campaign – a celebration of Pacific Place as ‘The Place’ to elevate everyday moments and unique experiences.  As a pioneer of innovative retail concepts in Hong Kong, the brand campaign is the culmination of Pacific Place’s strategy over recent years to evolve into the ultimate lifestyle destination in the city, and engage a diverse and broad customer base.

Pacific Place partnered with global brand experience agency, Jack Morton, to create the innovative mirrored installation experience, which will be in place in the Garden Court atrium until 27 August. The striking inverted mirror pyramid reflects surprising and whimsical images from the colourful artwork that dominates the floor of the atrium. A vision of colours and reflections, those familiar with the space will be able to re-imagine it with a fresh perspective, while new visitors will find themselves immersed in one of the many unique experiences that Pacific Place offers. The interior of the artwork also holds an unexpected surprise, with an intimate infinity garden nestled within, handcrafted by local floral artist Kirk Cheng.

Becca Ratcliffe, VP, Client Services Director, Jack Morton said:  “Our brief was to reflect Pacific Place’s new brand campaign and drive to elevate everyday moments and create unique experiences.  Our insight was that sometimes, the unexpected is right under our noses - so our creative was designed to reveal another side of Pacific Place - a previously unknown, surprising, fantastical space which would play host to a range of unique, whimsical experiences for guests.”