The 'Specifically Pacific' campaign is aimed at busy health-conscious consumers with five films running on social and digital platforms, as well as a digital stills campaign on Pinterest
To support its growth potential, Pacific Foods has launched a new ad campaign and tagline this week called 'Specifically Pacific'. Known for its robust line of nourishing, organic soups, broths and plant-based beverages made using carefully selected ingredients, the campaign aims to elevate awareness of the care and intention that have made Pacific an organic pantry staple for the last 20 years.
“The beauty of this campaign is that it brings the Pacific process to life in video and photography, from ingredient selection to the hand-crafted dish.” said Tim Goldsmid, vice president of marketing for Pacific Foods. “What makes Pacific unique is our longstanding commitment to using only the best ingredients for everything we make - whether it’s the perfectly creamy butternut squash in our soups or thoughtfully sourced and harvested organic tomatoes - this is what ultimately makes our organic offerings stand out.”
Pacific has experienced strong sales growth as increased demand for its nutritious and convenient meal starters and ingredients has reached all-time highs. It has also expanded distribution, with Pacific products now available in many more traditional retailers nationwide. The brand, with organic and plant-based products known for quality, is a clear choice for consumers looking to cook more at home, which has been a growing consumer behaviour in the soup and broth category.
The 'Specifically Pacific' campaign is aimed at a busy, health-conscious consumer, with five different films running on social media and digital platforms, as well as a digital stills campaign on Pinterest. The creative campaign and new brand visual direction were developed by the Pacific Foods team in partnership with creative agency 72andSunny Los Angeles.
The campaign will highlight popular products from the brand’s portfolio as well as new offerings such as Organic Reduced-Sugar Oat, an addition to Pacific’s extensive organic plant-based beverage line. Beyond the products highlighted in the campaign, the brand has introduced two new creamy soup flavours, Organic Creamy Golden Cauliflower and Organic Creamy Moroccan Sweet Potato, and expanded its line of organic, gluten-free condensed soups to include Organic Condensed Cream of Cauliflower.