6 months ago
Playa Vista-based OXIGEN selects The Many as creative and media agency of record. This comes alongside the company’s expansion into New York City and four surrounding counties via a strategic partnership with distribution giant Big Geyser, Inc.
Awarded without a review, the partnership solidifies OXIGEN’s objective to further introduce its one-of-a-kind functional water to a key consumer market.
“OXIGEN is unlike any other water on the market, so we wanted an innovative and challenger-minded agency partner to help us develop campaigns that both educate and inspire consumers on the benefits of our product. We’ve admired The Many’s work for quite some time, so we’re thrilled that they’ve jumped on to support our brand at this time of explosive growth,” said Bill Lange, chief marketing officer, OXIGEN.
“The same thoughtfulness and passion that has gone into making OXIGEN such a breakthrough product is already evident in our relationship with the team,” said Scott Harris, ECD and founding partner, The Many. “We’re very excited to introduce its benefits to the world.”
The partnership kicks off today with a strategic creative campaign intended to educate and inspire on the benefits of oxygenated water and shots. Reinforced by the importance of recovery and highlighting the daily functionality of OXIGEN, the campaign will be executed via digital and various out of home media around NYC. Additional work is slated for later in the month, including video.
OXIGEN water is sold in both 1L and 20 oz bottles and contains 100x the oxygen content of regular water, proven to improve post-exercise recovery via lactic acid removal twice as fast as regular water. OXIGEN shots contain 500x the oxygen content of regular water and the bioavailable oxygen has been proven to enter the bloodstream immediately upon consumption. The benefits of additional oxygen in the bloodstream include increased stamina, improved focus, jet lag recovery, alcohol recovery and altitude recovery.
OXIGEN products are sold online via Amazon and in over 20,000 other local and national retailer locations nationwide. 20 oz OXIGEN waters are available for $1.79, and 1L bottles are available for $2.49. OXIGEN shots retail for $2.79 per shot.
Creative Agency: The Many