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Oxfam Brings Home Yemen Crisis by Blowing Up Food

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Directed by Academy’s Billy Boyd Cape, the film hopes to replicate the atmosphere of war without showing it

Oxfam Brings Home Yemen Crisis by Blowing Up Food
Academy Films director Billy Boyd Cape directed Oxfam’s latest film to raise awareness of the ongoing war and resulting famine in Yemen. The conflict there has left 14 million people facing famine.

Billy said: “Oxfam came with the brief of slow-mo destruction of food but there were multiple layers we wanted to try to communicate: The lack of food, the war and the millions that this is affecting.

“We wanted to keep it very direct and simple. Also not make it feel like the food photography we’ve become familiar with in M&S style advertising.

“Instead we aimed to replicate the visceral atmosphere of war through the destruction. Make it truly feel like an airstrike occurring on the ground in Yemen. Then abstracting this further through sound, music and lighting.

“The most shocking thing to me was how under-reported the crisis is. I’ll get a BBC News bulletin every day about an American shooting, but never that the entire nation of Yemen is being ripped apart. So we really needed to grab people’s attention, educate and relay the importance as quickly as we could.”
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Client

Advertiser: Oxfam

Creatives: Jon Stewart / Emma Greaves

Sound

Sound Company: Wave

Sound Design: Jonny Platt

Production Company

Director: Billy Boyd Cape

Director of Photography: Molly Manning Walker

Editor: Billy Boyd Cape

Producer: Tom Cartwright

Production Company: Academy

Production Manager: Antonia Vickers

SFX: Johnny Rafique

Music

Music : James W.B

Other

Colourist: Jax Harvey

Grade: CHEAT

Categories: Charity, Corporate, Social and PSAs

Academy Films, Thu, 22 Nov 2018 11:06:58 GMT