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Overly Protective Talking Dog Stars in VCCP's New Beagle Street Campaign

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Jeremy the Beagle is brought to life in new spot directed by Daniel Kleinman

Overly Protective Talking Dog Stars in VCCP's New Beagle Street Campaign

Long-viewed as an expensive, complex and morbid chore, Beagle Street latest campaign launches with a new message, aimed at shifting peoples’ perception of life insurance.

Life Insurance, Simply Done,  features our overly protective talking dog, Jeremy the Beagle, in a series of satirical spots that emphasise how unpredictable life can be.

The first spot, “Trousers”, shows Jeremy getting increasingly worried at the prospect of John perishing from a trouser-related accident. This culminates in Jeremy demanding all trousers are removed from the household. Including the ones John is wearing…

Life Insurance, Simply Done
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Media Agency

Media Agency: MEC

Production Company

Director: Danny Kleinman

Production Company: Rattling Stick

Post Production / VFX

Animation: Conor Ryan

CG Artist: Harin Hirani, Alaric Holberton, Kirsty Gillmore

Colourist: Paul Harrison

Creative Director: Jason Watts

Executive Producer: Fi Kilroe

Nuke: Kayley Fernandes

Post Production Company: Finish

Creative Agency

Art Director: Stephen Misir

Copywriter: Javier Romartinez

Creative Agency: VCCP Blue

Executive Creative Director: Darren Balles

Producer: Larissa Miola

Digital Production Company

Planner: George Everett

Genres: Visual VFX

Categories: Finance, Insurance

VCCP, Wed, 06 Jan 2016 10:48:08 GMT