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Overly Protective Talking Dog Stars in VCCP's New Beagle Street Campaign

Creative 303 Add to collection

Jeremy the Beagle is brought to life in new spot directed by Daniel Kleinman

Overly Protective Talking Dog Stars in VCCP's New Beagle Street Campaign

Long-viewed as an expensive, complex and morbid chore, Beagle Street latest campaign launches with a new message, aimed at shifting peoples’ perception of life insurance.

Life Insurance, Simply Done,  features our overly protective talking dog, Jeremy the Beagle, in a series of satirical spots that emphasise how unpredictable life can be.

The first spot, “Trousers”, shows Jeremy getting increasingly worried at the prospect of John perishing from a trouser-related accident. This culminates in Jeremy demanding all trousers are removed from the household. Including the ones John is wearing…

video
Life Insurance, Simply Done
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Media Agency

Media Agency: MEC

Production Company

Director: Danny Kleinman

Production Company: Rattling Stick

Post Production / VFX

Animation: Conor Ryan

CG Artist: Harin Hirani, Alaric Holberton, Kirsty Gillmore

Colourist: Paul Harrison

Creative Director: Jason Watts

Executive Producer: Fi Kilroe

Nuke: Kayley Fernandes

Post Production Company: Finish

Creative Agency

Art Director: Stephen Misir

Copywriter: Javier Romartinez

Creative Agency: VCCP Blue

Executive Creative Director: Darren Balles

Producer: Larissa Miola

Digital Production Company

Planner: George Everett

Genres: Visual VFX

Categories: Insurance, Finance

VCCP, Wed, 06 Jan 2016 10:48:08 GMT