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Outsider's Peter Thwaites Brings a Touch of Neon to Sony Spot

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Director shoots a visual spectacle through adam&eveDDB

Outsider's Peter Thwaites Brings a Touch of Neon to Sony Spot

As Xperia Z3 and Xperia Z3 Compact begin to roll out across the world, they’ll be accompanied by a new TV and digital campaign that runs under the title “Don’t settle for good. Demand great.”  The campaign film premiers today on YouTube and you can feast your eyes on its all-round brilliance right here right now.

The campaign, according to Louise Forbes, director of product marketing creation at Sony Mobile, “taps in to the passion of those people who refuse to settle”, and will be supported by a digital platform with a series of short films that feature inspirational stories of real life people using their Xperia Z3 to achieve greatness.  




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Client

Advertiser: Sony

Production Company

Director: Peter Thwaites

Production Company: Outsider & The Corner Shop

Creative Agency

Creative Agency: adam&eveDDB

Categories: Phones, Consumer Electronics

Outsider, Tue, 30 Sep 2014 08:11:19 GMT