Orange introduces the ‘Phone Guards’ in the latest Gold Spot cinema advertising
Following the popular ‘Phone Break’ Gold Spot cinema advert, Orange have released a fun follow-up that will be shown on big screens across the country.
This latest Gold Spot advert sees the return of the fictitious ‘Movie News’ team to a movie theatre in the United States, where they meet and interview the Orange Phone Guards, who take their jobs as guardians of entertainment very seriously.
The tongue in cheek instalment, created by Fallon and directed by James Rouse from Outsider, focuses on the hilarious and over-enthusiastic measures taken by the ‘Talk and Text Enforcers’ to ensure that mobile phones do not ruin the cinema experience. The Gold Spot shows Orange Phone Guards confiscating audience members’ handsets, and screening them in scanners, ahead of the movie.
The Orange Phone Guards state that they are ‘guardians of entertainment’ and use Orange sniffer dogs as a ‘canine strikeforce’ to uncover concealed mobile phones.
Spencer McHugh, Director of Brand for Orange UK said: “To date the success and popularity of our Gold Spot ads has been built on entertaining movie-goers while encouraging them to wonder what is coming next. So we’re really excited to share the latest Gold Spot creative with UK cinema goers, and hope that it encourages them to switch off their phones to make the most of the movie”.
Project name: Orange Goldspots - Intermission
Creative agency: Fallon
Client & their job title: Spencer McHugh, Director of Brand, Orange UK
Executive Creative Director: Santiago Lucero
Creatives: Sam Hibbard, Dan Watts, Avril Furness, Miles Carter
Agency Producer: Jo Charlesworth
Production Company: Outsider
Director: James Rouse
Producer: Benjamin Howell
Director of Photography: Stoeps
Editor: Ben Jordan @ Work and Rachael Spann
Audio post-production: Anthony @ Factory
To view the work please click here