Outsider's James Rouse Captures Compromises of Fatherhood for Volkswagen

We all have to make compromises when it comes to family, kids and life in general. But this new Volkswagen spot proves you shouldn't compromise when it comes to your car.

Created by adam&eveDDB and directed by Outsider's James Rouse, the spot follows a father who constantly prioritises the needs and wants of his family, except when it comes to his choice of car.

Perfectly formed to handle all aspects of life – family needs, your own preferences in a car, adventure, citylife, offroad – the Tiguan means you don’t need to compromise.