Outsider picked up two Golds at The Clio Awards. James Rouse's antidote to the Christmas party 'Walk of Shame' for Harvey Nichols picked up a Gold in the online category and Scott Lyon's Nike 'Total Control' spot picked up a Gold in the Sound Design category.
Harvey Nichols 'Walk of Shame'
Launched last year, just as the Christmas party season kicked off, upmarket British department store Harvey Nichols reminded us of the dangers of an ill-chosen outfit it their spot, 'Walk of Shame'. The film caused a viral and media stir in the UK with a million hits on youtube and debates in all the national newspapers, fashion magazines and blogs as well as daytime TV shows.
Set to an instrumental version of 'Morning Has Broken' - accompanied by the dawn chorus of birdsong - the spot shows a series of party girls making their way home on the morning after the night before, still dressed in their best party clothes.
Self-concious women are seen pulling down short skirts, tugging at low necklines, and clutching the killer heels that had seemed like a good idea twelve hours previously, as they limp home in disgrace.
One passes an early morning jogger, one eats greedily from a paper bag as she waits at a bus stop, one clumcily descends the steps of a subway station and another is submitted to wolf whistles as she passes construction workers sitting on some scaffolding.
Finally, we see a girl who bought her lovely party outfit at Harvey Nichols. She still looks gorgeous in the morning light and, holding her head high, she smiles flirtatiously at the mail carrier as she arrives home at her apartment block, replacing the walk of shame with the "stride of pride".
The viral ad for Harvey Nichols womenswear was created by DDB UK. It ends with a call to action, asking people to share their own experiences at #walkofshame on Twitter.
Julia Bowe, group press and marketing director at Harvey Nichols, said in a statement, "We love taking something true to life and having fun with it and seeing how Harvey Nichols can make things better. We know that a fabulous outfit can cover a multitude of sins."
Agency: DDB London
Creative: Mike Crowe / Rob Messeter
TV Producer: Maggie Blundell / Chris Styring / Catherine Turgoose
Production Co: Outsider
Director: James Rouse
Producer: Benji Howell
Post Production: Framestore
Nike 'Total Control'
Scott worked with Andres Iniesta who, after scoring the winning goal in the World Cup final and playing a major role in Barcelona's continued success, is a household name. As a Nike spokespersn said: "The World Cup winner seamlessly transitions between training and matches and draws the viewer into the battleground that is the midfield."
Scott's film makes you feel as if you are on the pitch next to Iniesta. This was achieved by using a specially designed camera rig. The film also uses a binaural sound mix. For the full 3D surround sound, listen to the spot here with your headphones on.
Agency: Wieden + Kennedy (Asterdam)
Creative: Stuart Harkness
TV Producer: Dannie Stewart / Lucie Georgeson
Production Co: Outsider
Director: Scott Lyon
Producer: Zeno Campbell - Salmon
Post Production: The Mill
Editing House: Work
Editor: Art Jones