Outsider Spreads Magic with Lurpak

They’ve cooked up a rainbow, embarked upon a kitchen odyssey and set taste buds to ‘drool’ mode over the course of their campaign for Lurpak, but Wieden + Kennedy London are bringing a touch of hocus pocus with their new instalment. Shot by Outsider’s Scott Lyon, ‘The Cook’ reveals a whimsical world of cauldron-like pots and larders stuffed with ‘magic ingredients’ – but there’s neither eye of newt nor toe of frog in sight in this delicious commercial.

 

 

Credits

 

Client: Arla Foods

Brand: Lurpak

Title:'The Cook'

Agency: Wieden & Kennedy (London)

Creative Director: Ray Shaughessy / Dan Norris

Agency Producer: Matthew Ellingham

Production Company: Outsider

Director: Scott Lyon

Producer: Zeno Campbell

Editorial: Work Post

Editor: Art Jones

Post: The Mill