They’ve cooked up a rainbow, embarked upon a kitchen odyssey and set taste buds to ‘drool’ mode over the course of their campaign for Lurpak, but Wieden + Kennedy London are bringing a touch of hocus pocus with their new instalment. Shot by Outsider’s Scott Lyon, ‘The Cook’ reveals a whimsical world of cauldron-like pots and larders stuffed with ‘magic ingredients’ – but there’s neither eye of newt nor toe of frog in sight in this delicious commercial.
Credits
Client: Arla Foods
Brand: Lurpak
Title:'The Cook'
Agency: Wieden & Kennedy (London)
Creative Director: Ray Shaughessy / Dan Norris
Agency Producer: Matthew Ellingham
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell
Editorial: Work Post
Editor: Art Jones
Post: The Mill