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Outsider Spreads Magic with Lurpak



Scott Lyon shoots latest instalment of mouth-watering W+K campaign

Outsider Spreads Magic with Lurpak


They’ve cooked up a rainbow, embarked upon a kitchen odyssey and set taste buds to ‘drool’ mode over the course of their campaign for Lurpak, but Wieden + Kennedy London are bringing a touch of hocus pocus with their new instalment. Shot by Outsider’s Scott Lyon, ‘The Cook’ reveals a whimsical world of cauldron-like pots and larders stuffed with ‘magic ingredients’ – but there’s neither eye of newt nor toe of frog in sight in this delicious commercial.
Client: Arla Foods
Brand: Lurpak
Title:'The Cook'
Agency: Wieden & Kennedy (London)
Creative Director: Ray Shaughessy / Dan Norris
Agency Producer: Matthew Ellingham
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell
Editorial: Work Post
Editor: Art Jones
Post: The Mill
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Genres: Visual VFX

Categories: Food, Dairy

Outsider, Tue, 02 Apr 2013 15:40:42 GMT