Outdoor Plus has partnered with Capital, to launch a new digital outdoor campaign.
The advertising will give commuters real time updates on every song playing on London’s number one hit music station. A dynamic feed will link the Capital studios to 14 Outdoor Plus sites in some of London’s busiest traffic hotspots. These include the iconic Euston Road Underpass and Vauxhall Cross.
The campaign will run during peak times, with live feeds from the Capital Breakfast Show with Dave Berry & Lisa Snowdon, mid-mornings with Pandora and drivetime with Greg Burns. This is when dwell times are at their highest allowing Capital to reach millions of listeners.
Jonathan Lewis, managing director, Outdoor Plus, said: “Our digital offering is the most advanced in the market. This innovative campaign from Capital is a showcase for how brands can use digital out of home in a clever way to create truly engaging advertising.”
Max Buckland, head of marketing for Capital, said: “Capital’s traffic and travel data supports our view that Outdoor Plus has the best coverage across the busiest traffic hotspots in London. Capital plays the biggest and best hits, 24 hours a day, seven days a week, and with this campaign, we can ensure commuters don’t miss out on their favourite music.”
Neil Bentley, CEO of CrowdScreen, added: "The team and I are extremely excited to be partnering with Outdoor Plus for this campaign, providing our innovative technology. We see this as the start of a new chapter for big data campaigns which give more control to the advertiser.”
Categories: Media and Entertainment, TV and Radiolbbonline.com, Thu, 05 Feb 2015 10:16:47 GMT