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Out-Of-This-World Visitors Land at Walmart in Super Bowl Ad

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Buzz Lightyear, Bill S. Preston Esq and Flash Gordon star in spot by Dept W and Hungry Man's Wayne McClammy, writes LBB's Addison Capper
Out-Of-This-World Visitors Land at Walmart in Super Bowl Ad

Walmart is marking 2020 with its first ever foray into Super Bowl advertising. 'Famous Visitors', which will air in the first quarter of Sunday's game, takes inspiration from a spot it launched last year for the Golden Globes.

Created by Publicis Groupe's dedicated Walmart agency Dept W, 'Famous Visitors' is the sequel to 'Famous Cars'. Whereas Famous Cars featured the likes of Scooby Doo's Mystery Machine, the Batmobile and Lightning McQueen from Cars, this year's effort highlights the 'out-of-this-world' convenience of the US supermarket's pick up service with a series of shopping themed cameos from famous extraterrestrials.

It turns out that Buzz Lightyear, Flash Gordon, the crew from Mars Attacks, Bill S. Preston Esq. and those coffee-obsessed aliens from Men In Black are equally keen for the utmost in convenience when it comes to their groceries.

The spot was directed by Hungry Man's Wayne McClammy.


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Client

Client: Walmart

Campaign Title: Famous Visitors

Creative Agency

Agency: Publicis Groupe/Dept W

Agency Location: New York, New York

Chief Creative Officer Publicis New York and Dept W: Andy Bird

Executive Creative Director: Josh Horn

Creative Directors: Peter Defries, Alan Wilson

Associate Creative Directors: Rodrigo Panucci, Alexandre Abrantes

Copywriter: Andrew Hurwitz

Art Director: Camilla Ciappina

Executive Producer/Director of Integrated Production: Jenny Read

Producer: Ariana Ekonomou

Music Producer: David Steinberg

Director of Business Affairs: Robin Oksenhendler

Senior Business Affairs Manager: Suzanne Voss

Senior Art Producer: Amy Salzman

President, Dept W: Jamie Rosen

Group Account Director: Lauren Pulwer

Account Supervisor: Audrey Thorn

Assistant Account Executive: Madi Mucha

Media Agency

Media Strategy and Buying: Haworth

SVP, Executive Media Director: Heather Kruse

VP, Media Director: Shannon Kast

VP, Director of Digital Strategy: Michelle Rowe

Director, Media Strategy: Jenna Sundeen

Director, Digital Media Strategy: Megan Schuller

Music Licensing
Music, Talent & IP Supervision / Licensing by Creative License
Production

Production Company: Hungry Man

Director: Wayne McClammy

Executive Producer: Mino Jarjoura

Line Producer: Rick Jarjoura

Director of Photography: Jonathan Sela

Photography

Photographer: Richard Thompson III

Photographer’s Agent: Brite Productions

Production Company: Madactive

Post Production: Recom Farmhouse

Editorial

Editorial Company: The Den Editorial

Editor: Christjan Jordan

Partner/Executive Producer: Mary Ellen Duggan

Senior Producer: Jonlyn Williams

Jr. Editor: Hannelore Gomes

Asst. Editors: James Bird, Shannon Strong

VFX

VFX Production: The Mill

Executive Producer: Anastasia Von Rahl

Producer: Lori Talley

Production Coordinator: Michael Novo

Executive Creative Director: Chris Knight

VFX Supervisor: Matt Fuller

2D Lead: Ben Smith

CG Lead: Yarin Manes

2D Artists: Jake Albers, Franz Kol, Susanne Scharping, Chris Russo, Joseph Tang

3D Artists: Chris Goodrich, Christian Sanchez, Daniel Soo, Daniel Stern, Danny Garcia, Elizabeth Hammer, Michael Lori, Fabio Marzo, Luis Sanchez, Mahmoud Elragheb, Malcolm Moseley, Manan Bachkaniwala, Matthew Bell, Michael Kash, Monique Espinoza, Nico Sanghrajka, Omar Taher, Patrick Vidal, Raphael Phillips, Tom Graham, Victor Duncan, Patrick Keogh, James Hansell, Ivor Griffin, Andreas Graichen, Hannah Bahyan, Stefan Hoare

Matte Painting: Andy Wheater, Gillian George

Animation: Randy Link, Jacob Murphy, Erica Estrada, Justin Murphy, Matt Connolly, Gustavo Gonzalez, Maxime Cronier, Laurie Estampes

Colour: The Mill

Colourist: Matt Osborne

Colour Producer: Blake Rice

Music and Sound

Music Company: New Math

Executive Producer: Kala Sherman

Composer: Casey Smith

Sound Designer: Jimmy Harned

Sound Designer: Dan Sammartano

Record and Mix: Harbor

Executive Produver: Jesse Schwartz

Audio Producer: Cammie McGarry

Mixer: Steve Perski

Animation

Visual Effects and Animation: INDUSTRIAL LIGHT & MAGIC, A LUCASFILM LTD. COMPANY

VFX Supervisor: Eddie Pasquerello

VFX Associate Producer: Eric Schroeder

VFX Production Coordinators: Brandon Dickson

Production Assistant: Samantha Panganiban

VFX Editor: Jenni O’Byrne

Compositors: Behnam Shafiebeik

Generalist/Environment: Andy Proctor

Layout: Maria Newall, Gurpreet Singh, John Levin

Lighting TD: Leandro Estebecorena

Digital Paint/Roto: Trevor Hazel, Sam Stewart, Natalie Smith

Associate Pipeline TD: Sarah Trop, Katherine Sanchez

Technical Support: Allie Moon

Executive Producer: Jill Brooks

Animation: Warner Bros. Animation

Genres: Animation, Comedy, Visual VFX, People, Dialogue

Categories: Supermarkets, Retail and Restaurants

LBB Editorial, Thu, 30 Jan 2020 16:02:19 GMT