As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), have convened Out of Home (OOH) industry leaders, including Clear Channel Outdoor, Out of Home Advertising Association of America (OAAA) and Circle Graphics, to bring critical coronavirus safety messaging to the American public. From mall kiosks to airport TVs to Uber car tops and billboards, the industry is leveraging their extensive networks and donating premium inventory to help slow the spread of the virus.
"It's times like these, when it's so important that the industry rallies together for good," said Lisa Sherman, president and CEO of the Ad Council. "We're incredibly grateful to all of our extraordinary Out of Home partners who are ensuring that these critical messages are being seen by the American people."
While each platform is providing customized support, all creative assets drive audiences to www.coronavirus.gov, a centralised resource from HHS and the CDC, which includes up-to-date information on the COVID-19 crisis.
Out of Home industry support includes:
This most recent announcement is part of the Ad Council's ongoing response to the COVID-19 crisis, convening the country's media to ensure the American public is receiving critical and vetted information during this unprecedented time.
"The American public looks to the Ad Council in times of crisis, and Circle Graphics hopes getting strategically placed printed materials placed by our partners Clear Channel, Lamar Advertising, Outfront and others will extend the reach of these lifesaving messages." Rod Rackley, president of out of home at Circle Graphics
Clear Channel Outdoor Americas
"Out of home has historically played an essential role in informing our communities and residents on how to stay safe during times of uncertainty and crisis. We are proud to partner with the Ad Council on this critical ad campaign," said Scott Wells, chief executive officer, Clear Channel Outdoor Americas. "Right now, like many companies across the globe, we're making every effort to ensure the well-being of our employees, families, partners and communities during these uncertain times."
"Firefly is proud to provide necessary inventory for vital messaging and stands with the Ad Council during this global crisis." Gregory Stock, director of public affairs and partnerships at Firefly
"Our mission is to improve the experience of public space and providing vital information is an important part of that," said Michael Rosen, CRO of Intersection and member of the Ad Council's Leadership Council. "We're proud to be part of the Ad Council and out of home industry's efforts to ensure COVID-19 messaging reaches millions of people, where it matters."
"Knowing that we have a powerful medium to reach large audiences across the country, Lightbox jumped at the chance to get the CDC and Ad Council's COVID-19 messages in market immediately. We're huge supporters of all of the Ad Council's efforts, and there is no more important one right now than urging the public to help slow the curve." Heawon Yoo, SVP of marketing at Lightbox.
"While we understand folks should stay inside as we attempt to flatten the curve, we support our drivers who are helping essential workers get to their destinations. Our focus remains on public safety, and we're proud to help the Ad Council in their efforts to inform the public during these uncertain times." CEO, Cherian Thomas, CEO, Octopus Interactive
"With airports being our largest TV distribution, we're feeling the impact of this pandemic like many Americans. Our focus right now though is on everyone's safety and well-being. We're so proud of how companies are coming together to do their part. We will defeat this virus and come out of this stronger than ever!" Lynnwood Bibbens, CEO and co-founder, ReachTVview more - Trends and Insight