Ourselves Wins Pitch to Handle European Advertising for e-Scooter and e-Bike Brand Pure Electric

Pure Electric, the UK’s biggest e-scooter and e-bike brand and retailer, has appointed Ourselves for a major new advertising campaign after a three-way competitive pitch.

The pitch was run in-house, headed by Lucy Sutton, who is Pure Electric’s head of brand. The first work is set to break in September and will run in the UK, France, Spain and Belgium on digital and out-of-home.

Ourselves won the brief with a creative strategy focused on empowering citydwellers to transform their everyday travel woes, showing how e-bikes and e-scooters are viable options for commuting.

Part of the approach will be to talk about a category which audiences often find complicated and overly technical, translating ‘specs’ into wins for future riders.

Lucy Sutton, head of brand at Pure Electric, said: “Ourselves demonstrated the excitement, expertise and skills we were looking for to deliver this significant project, and truly impressed us with their understanding of the purpose which drives Pure Electric.”

Steven Bennett-Day, founder of Ourselves, said: “Pure’s mission is to help ignite a personal transport revolution with clever answers to real travel problems — empowering everyone to take control of their commute and have a positive impact on our planet. That’s the kind of brief we love.”