Thinkerbell has announced that after a competitive pitch process, it has been chosen as the agency of record for Our Watch.
Watch was established to drive nationwide change in the culture,
behaviours and power imbalances that lead to violence against women and
their children. Their vision is an Australia where women and their
children live free from all forms of violence.
Charlwood, director of marketing and communications at Our Watch: "We
are delighted to start working with Thinkerbell. We were impressed with
the way their behaviour change model translated into strong creativity,
and we think they'll be a great team to work with."
Says Margie Reid, managing partner, Thinkerbell: "There is real momentum
in Australian culture to address the underlying issues that lead to
domestic violence and we are confident we can bring some 'measured
magic' to help Our Watch achieve their ambitions. We are honoured to be
working with Our Watch."
The appointment begins immediately. Thinkerbell will be working closely with Our Watch's long-established media agency Carat.