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Oumou Sangare's ‘Wassulu Don’ Music Video Is a Cry of Joy and Pride for Wassoulou in Mali


Love Song's Justyna Obasi directs powerful promo in celebration of International Women’s Day

Oumou Sangare's ‘Wassulu Don’ Music Video Is a Cry of Joy and Pride for Wassoulou in Mali

Love Song BMG UK, Oumou Sangare, and Justyna Obasi are proud to announce the release of 'Wassulu Don', a new music video by Malian singer and songwriter Oumou Sangare in celebration of International Women’s Day (March 8th, 2022). 

Sangare is a powerful feminist icon who has used her platform to speak out about women’s rights for decades. She has won countless awards and counts among her fans Beyoncé and Alicia Keys. Truly a global artist, her new album brings together her distinctive Malian sound and voice with elements of blues, folk, and rock to create a sound unhindered by borders and genres. “Wassulu Don” is a cry of joy and pride in Sangare’s mother’s home region of Wassoulou in Mali. The video was filmed in Ghana, in Accra, Aburi, and the Akuapem mountains.

Says Obasi: “The concept for the video was to create different vignettes with strong female characters and juxtapose them creating a unique visual canon about home from a female perspective, that goes beyond blood relations and extends to friendships and community.”

Obasi continues: “For this video I had to think of cultural heritage movies by Diop Mambety, Ousmane Sembene, or Abderrahmane Sissako and how to carry those beautiful documentations of African life and family structures into the current visual reality and touch people in and out of Africa. I envisioned poetic images like memories that are not tied to a specific time or place, rather focus on the feeling. Images that are stripped down to the core of human emotions.” 

The theme for International Women’s Day, 8 March 2022 (IWD 2022) is “Gender equality today for a sustainable tomorrow,” recognising the contribution of women and girls around the world who are leading the charge on climate change adaptation, mitigation, and response, to build a more sustainable future for all. 

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Genres: Music performance

Categories: Short Films and Music Videos, Music video

Love Song, Tue, 08 Mar 2022 15:27:27 GMT