other wins 38 Degrees 'Save the NHS' poster campaign
Creative agency other has been appointed by 38 Degrees to create a poster campaign to help fight against the controversial Health and Social Care bill proposed by David Cameron.
other won the business in a competitive 24-hour pitch against incumbent Leo Burnett.
The outdoor campaign consists of 48 and 96-sheet posters depicting members of the NHS with messages for David Cameron, with the aim of pushing the debate further up the political agenda by making politicians and the government aware of the negative public opinion surrounding the proposals.
The messages, such as Dr Brigid Sheppard's plea – “Mr Cameron, You're making a big mistake with the NHS. Please, please listen to us” - are supported by statistics taken from a survey of 1,061 NHS staff conducted by YouGov and 38 Degrees in January 2012. The results showed that 66% of NHS staff thinks that if the government plans go ahead the NHS will suffer.
David Babbs, Executive Director at 38 Degrees says: “38 Degrees members voted to use billboard advertising as a new step in our Save the NHS campaign. Everyone trusts their GP to give them the right advice – so hundreds of 38 Degrees members have chipped in to give a voice to NHS staff who don't feel they can trust David Cameron's dangerous plans for the NHS. Together, we're sending a powerful message to David Cameron: it's time to call off his dangerous plans for the NHS.”
Jon Dobinson, Executive Creative Director at other says: “38 Degrees is really showing the political world how to make an impact with hard-hitting campaigns that change the debate using the full media mix available to modern campaigners and it's great to be a part of that. 38 Degrees illustrates that advertising and online communications can change the world and we're really pleased be involved.”
Alex Fea – CD
Philip Croft – Head of Copy
Ilinca Dumitrescu – Art Director
Hannah Brown – Senior Writer
Sam Savigear – Account Director