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Oskar Illustration Brings Art to Life with Augmented Reality Campaign

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Interactive art initiative #LivingPrint promotes wellbeing and support mental health

Oskar Illustration Brings Art to Life with Augmented Reality Campaign

Oi!'s first campaign #LivingPrint has arrived. 

Kat, Bertrand, Haley, Anton and Paris have created original illustrations portraying uplifting scenes which have been brought to life using augmented reality. Oskar Illustration worked with Visualise, who are an immersive production studio specialising in augmented, virtual and mixed reality, to provide an interactive experience triggered by the artwork itself, allowing people to watch the illustrations come to life in their homes. 

Each A3 print has a QR code. When you scan it with your phone camera, Instagram is launched and takes you to the correct 'filter'. To do this they used Spark AR Studio, the Facebook and Instagram platform for creating and sharing effects. 

The prints will be sold on Oi! website with all proceeds going to NABS, the support organisation for the advertising and media industry, to support its efforts in creating a better and healthier work environment.

According to the Mental Health Foundation over half of the adult population in the UK felt anxious or worried towards the end of 2020. While anxiety caused by the stress of the pandemic has declined from 62% in March 2020 to 42% in late February 2021, research shows that nature has played a crucial role with 45% of the UK population saying that being in green space has been vital for their mental health.

NABS’ own statistics reveal that the long-term impact of Covid is affecting advertising and media employees. Requests for its grants service rose by six per cent in Q1 2020, reflecting the financial impact of a year of job cuts and furlough. Meanwhile, 29% of calls to NABS’ Advice Line were from people seeking emotional support after a very difficult year. Money raised from Oskar Illustration’s project will go directly towards helping people across advertising and media at this critical time.

“At Oskar illustration we believe that art can not only support more creative advertising campaigns, but  that it can also be an essential instrument for a better quality of life in the industry,” said Oli Roberts, founder of Oskar illustration. “We are really excited to be able to support NABS 'cause with some of the brilliant and totally unique works from Oskar illustration artists, while also providing something for everyone to enjoy with an amazing AR experience that not only brings the images to life, but also brings hope for life after lockdown.”

Artists and Illustrations:

‘Soon To Be’ – Paris Anthony-Walker

This piece highlights the fact that the world has had to find different ways of connecting with loved ones during the pandemic, but brings hope as we now start to come back together once again.

‘Le Temps des Copains’ – Bertrand Aznar

Drawn from the artist’s own memories, the piece remembers all the good times spent with friends contemplating the beauty that nature offers us.

‘Home Office’ – Haley Tippmann

The illustration shows the new working space, and a hopeful image with a desk fading from an indoor home office to a summer beach scene, to add to the hopeful feeling for better times to come

‘Travelling Daydream’ – Katherine Hardy

A wishful thinking illustration of where the artist wanted to be during lockdowns: the end of a warm day, lying on a sandy beach in Portugal.

‘Sun Bob’ – Anton Hjertstedt

The piece shows how nature can make people feel alive again, recognising the goodness in life, even during lockdowns.

To find out more, visit the blog page on Oi!'s website: https://www.oskarillustration.com/blog/living-print, and head to the Shop to grab your own AR print: https://www.oskarillustration.com/shop-1.

#Oskarillustration #LivingPrint

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Genres: Animation, Illustration

Oskar Illustration, Thu, 15 Jul 2021 18:03:16 GMT