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Oscar Hudson Shoots Synched Up Shape-Shifting Sofas to Show How IKEA Suits Every Season

Creative 382 Add to collection

Created by Mother, the spot for the home retailer stars and is soundtracked by indie pop band Teleman

Oscar Hudson Shoots Synched Up Shape-Shifting Sofas to Show How IKEA Suits Every Season
Oscar Hudson has shot an ad for IKEA as part of their #WonderfulEveryday campaign, created by Mother.

Building on the home improvement brand's 'Ghosts' spot that launched earlier this week, the new music-video / ad toys with the idea that much like music, textiles can transform your mood.

The project linked IKEA with indie-pop band Teleman to show how simple fabric changes can transform a home; from loud patterns and colourful accents to soft tones and muted palettes. 

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Editor: Ellie Johnson

Post Production / VFX

Post Production Company: Framestore

Colourist: Jessica Vile

Production Company

Production Company: Pulse Films

Executive Producer: Lucy Kelly

Director: Oscar Hudson

DOP: James Blann

Producer: Arlene McGann

Managing Director: James Sorton

Costume Designer: Verity May Lane

Production Director: Emma Hodson

1st AD: Daniel Smith

Production Designer: Luke Moran-Morris

Creative Agency

Creative Agency: Mother

Creatives: Marcelo Duarte, Georgina Brisby

Agency Producer: Carol Oakley

Pulse Films, Wed, 18 Apr 2018 15:54:01 GMT