Editors' Choice: A joyful piece of filmmaking from the director for Apple's AirPods
Music has the power to move you. But what good is it if you can’t move freely to it? Now with wireless charging and voice-activated Siri, AirPods can magically provide an unparalleled, even more wireless listening experience. That feeling of freedom is brought to life in 'Bounce', Apple’s new gravity-defying film directed by Oscar Hudson.
When a man picks up his fully charged AirPods from the wireless charging mat and pops them into his ears, his mundane commute turns into a wonderful, musical experience. As he takes the streets, the whole environment of the city becomes a trampoline, allowing him to bounce around freely and effortlessly to the jazz-infused beats of the track.
The fluid movement is inspired and choreographed by nouveau-cirque acrobat Yoann Bourgeois, who conceived a bespoke performance for the film. A new extended version of 'I Learnt Some Jazz Today' by rising star, producer and songwriter Tessellated scores the piece. The track will be available on Apple Music, starting today.