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Orlebar Brown Celebrates 15th Anniversary with Flamboyant Club Tropicana Campaign

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The Sunshine Company and RSA Films director Marie Schuller help Orlebar Brown celebrate iconic new WHAM!-inspired capsule

Orlebar Brown Celebrates 15th Anniversary with Flamboyant Club Tropicana Campaign

British menswear brand Orlebar Brown is marking its 15th anniversary with a new WHAM!- inspired capsule that draws people into the brand’s happy place of playful, colourful flamboyant, summer fun. 

To amplify the capsule, creative and culture consultancy The Sunshine Company teamed up with RSA Films to create an effervescent social, digital, online, in-store, print, OOH and editorial campaign worthy of the capsule’s vibrant colours, bold prints, and daring geometrics. 

Comprising of character focused films and hero campaign imagery, the campaign which launched globally on May 1st and will see three films released throughout May, echoes the new capsule by capturing the essence of summer, and all sound tracked to the perfect pop song: WHAM!’s 1983 smash hit, ‘Club Tropicana’

Directed by Marie Schuller and featuring Jordan Barrett (aka ‘Model It Boy of the New Era’), the light-hearted triptych of films mirror Orlebar Brown’s true spirit of ‘holidaying better’ by tonally capturing sunshine, good times, and happiness. 

Orlebar Brown’s founder and creative director, Adam Brown said: “Orlebar Brown turns 15 this year and we wanted to mark the occasion with a capsule that truly celebrates the happiness, sunshine, and good times that we associate with our best holiday moments. The energy and flamboyance of WHAM!’s feel good Club Tropicana classic is the perfect fit for this, and with help from Sunshine and RSA, we've created a campaign filled with fun, colour and character.” 

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Brand

Brand: Orlebar Brown

Client

Founder & Creative Director: Adam Brown

CMO: Trevor Hardy

Head of Creative: Luke Williamson

Agency

Agency: The Sunshine Company

Founder & Chairman; Chairman: Al MacCuish

EVP Creative & Entertainment: Cat Hope

Creative Director: Ursula Underhill

Head of Production: Lesley Williams

Agency Producer: Hestor Manning-Marsh

Business Director: Ben James

Junior Account Director: Rosie Beard

Production

Production Company: RSA Films

Director: Marie Schuller

DOP: Marz Miller

Producer: Nancy Ryan

Production Manager: Elspeth Vince

Editor: Marie Schuller / Kris Shiel

Colourist: Jax Harney

Sound: No.8

Online: Wild Island

Service Company: TPO Mexico

Service Company Producer: Gabriella Barraza

Music

Music Supervision: Oliver Jay & Lisa McCaffery for Curved Arrow

Genres: People, Storytelling

Categories: Clothing and Fashion, Day Wear

RSA Films, Tue, 03 May 2022 13:14:52 GMT