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Orkin Pest Control Gives Techs a New Name in Orkin Pro Spot

Creative 123 Add to collection

DDB Chicago's humours campaign pits pro's from different fields against the pros at Orkin Pest Control

Orkin Pest Control Gives Techs a New Name in Orkin Pro Spot

Best in pests for 120 years, Orkin gives its techs a new name, the Orkin Pro. Modern and confident, the Pros aren’t like any other pros. 

The campaign, from DDB Chicago, uses humour to contrast the difference between a ‘pro’ in a different field and an Orkin Pro. The agency teamed up with professionals in Tennis (Rianna Valdes), Fishing (Ben Milliken), and Dance (Owen Luebbers) to demonstrate that when it comes to pests, not all pros are equal.

DDB Chicago ECD John Hansa said: “Orkin has been the leader in pest control for years, and we wanted to give the techs an upgrade - a new identity that embodies the brands expertise and further solidifies Orkin in culture.”

This is the first brand campaign for Orkin by DDB Chicago since the agency won its strategic business and creative agency of record earlier this year.

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Client

CLIENT: Orkin

VP MARKETING: Cam Glover

MARKETING DIRECTOR: Brian Harrison

Agency

CREATIVE AGENCY: DDB Chicago

CHIEF CREATIVE OFFICER: Rodrigo Jatene

EXECUTIVE CREATIVE DIRECTOR: John Hansa

ASSOCIATE CREATIVE DIRECTOR: Allison Bulow

ASSOCIATE CREATIVE DIRECTOR: Kristen Manias

CHIEF EXECUTIVE OFFICER: Andrea Diquez

VP, GROUP BUSINESS DIRECTOR: Jason VanDenBrook

ACCOUNT DIRECTOR: Alexis Fowler

CHIEF STRATEGY OFFICER: Milo Chao

STRATEGY DIRECTOR: Allison Canagasaby

HEAD OF PRODUCTION: Matt Blitz

MANAGER OF PRODUCTION OPERATIONS: Kevin Byrdak

TALENT MANAGER: Abby Friedman

PROJECT MANAGEMENT DIRECTOR: Reseda Westbrook

Genres: Dialogue, Comedy, People

DDB North America, Thu, 28 Apr 2022 08:11:56 GMT