Best in pests for 120 years, Orkin gives its techs a new name, the Orkin Pro. Modern and confident, the Pros aren’t like any other pros.
The campaign, from DDB Chicago, uses humour to contrast the difference between a ‘pro’ in a different field and an Orkin Pro. The agency teamed up with professionals in Tennis (Rianna Valdes), Fishing (Ben Milliken), and Dance (Owen Luebbers) to demonstrate that when it comes to pests, not all pros are equal.
DDB Chicago ECD John Hansa said: “Orkin has been the leader in pest control for years, and we wanted to give the techs an upgrade - a new identity that embodies the brands expertise and further solidifies Orkin in culture.”
This is the first brand campaign for Orkin by DDB Chicago since the agency won its strategic business and creative agency of record earlier this year.