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Origin 'The Unknown'

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Psyop & Clemenger BBDO's electrifying collaboration

Origin 'The Unknown'

Psyop connected with Clemenger BBDO Melbourne on this powerful spot for Origin, debunking the mystery of where our electricity comes from and allowing viewers a special look into “The Unknown.”


In the commercial, a camera sweeps viewers through a world behind a simple wall, from one power source to the next, pausing on whimsical vignettes briefly before following the energy stream on to another universe.


“We wanted that feeling when you’re growing up and you think there are tiny workers with buckets pouring the water out of your faucet,” noted Psyop Director Fletcher Moules, “that feeling that something magical is hidden around every corner. The spot encapsulates this with a stylish, modern look but still has that kernel of joy and wonder.”


Tasked with designing the overall look for each vignette, Psyop found the perfect lighting balance and created the self-illuminated characters to imaginatively communicate the spirit of electricity. Visual metaphors — fighting magnets and busy water mills — relate how each environment is electrically connected, while the characters’ design, personalities and actions show how Origin customers can control their energy use.


“It was really rewarding to have had a lot of artistic freedom when creating our original sketches,” exclaimed Psyop Director Georgia Tribuiani. “The script was straight up fun animation and design, and it set the project down a great path for us.”

Client: Origin
Project Title: The Unknown

Agency: Clemenger BBDO
Executive Creative Director: Ant Keogh
Creative Director: Rohan Lancaster, Darren Pitt
Executive Producer: Sonia von Bibra
Producer: Lisa Moro


VFX/Production Company: Psyop
Executive Producer: Neysa Horsburgh, Luisa Murray
Producer: Hillary Thomas
Associate Producers: Anu Nagaraj, Jeff Bybee
Directors: Fletcher Moules, Georgia Tribuiani
Designers: Morgan Schweitzer, Ignacio Maroto, Lilit Hayrapetyan, Paul Kim
Print Designers: Paul Kim, Velwyn Yossy, Andrew Park, So Youn Lee
Lead Compositor: Ryan Raith
Compostiors: Sven Dreesbach, Jason Bergman
Previz: Michael Grawert, Brianne Meyer, Dan Vislocky
Modelers: Rie Ito, Kevin Manning, Larissa Docolas, Victor Garza
Riggers: Sean Kealey, Frank Naranjo, Parzival Rothlein
Animators: Chris Meek, Stephanie Russel, David Han
Texture: Rie Ito, Kevin Manning, Larissa Docolas
Lighter: Jonathan Iwata
3D Lead: Stephen DeLalla
FX: Mattew Rotman, Benjamin Laidlaw


Music Company: Turning Studios
Composer: Elliot Wheeler
Producer: Sally McManus/ Ceri Davies




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Genres: Animation

Categories: Electric, Utilities

Psyop, Thu, 12 Sep 2013 10:57:04 GMT