Brand and CX consultancy The Ninety-Niners has launched a new campaign for Organix.
This is the first ever Organix masterbrand campaign, supporting the launch of their new food ranges for children from six months to six years, including baby meals and older kids snacks.
The film follows the journey of a little girl as she grows and discovers a variety of healthy and delicious flavours and textures. Each time she tries a new Organix product, it sparks her curiosity and inspires her to try more ‘great food’. As she grows we see her develop into a happy, healthy eater.
The campaign uses bold colours, vibrant animation and joyful music to bring the girls' reactions to these wonderful flavours and textures to life.