Organix have chosen VCCP as their lead creative agency following a competitive pitch. Following on from the media account win in December 2019 by VCCP Media, the agency will now look after all creative outputs as well as media planning and buying, with the first creative campaign due out in the summer.
Organix creates organic foods for babies and toddlers. Always free from artificial colours, preservatives, chemicals and pesticides, with no added salt or sugar – that’s their brand promise. Leanna Rice, marketing manager at Organix said about the win: “We have been very impressed with the passion and creativity shown by the VCCP team, and are really excited to bring our new campaign to life.”
Michael Sugden, chief executive officer VCCP Partnership added “We’re thrilled to be broadening our relationship with Organix. They are true challengers, pioneers of their category, and we’re delighted to be involved in the next chapter of their story.” Work will begin with Organix immediately with VCCP taking on the role from The Gate.