Creative agency Humanaut are saying get weird with your workout, not with your protein, in latest campaign for Organic Valley. 

Organic Fuel is packed with 26g of protein and zero weird ingredients. So after you're done doing acroyoga or running barefoot or karate chopping a tree or whatever weird workout you're into, we've got your recovery covered. Organic Fuel is the only organic recovery shake made with real organic milk, which means you get all of the good stuff you need with zero weird ingredients!