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Organ Donor PSA Will be the Most Heartbreaking Thing You See Today

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Central Films' Rodrigo Garcia Saiz directs a heart-wrenching film for DDB Argentina & FATH

Organ Donor PSA Will be the Most Heartbreaking Thing You See Today

Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz teams up with DDB Argentina to deliver an affecting story of a loving canine that follows his best friend and sole companion to the end in the new PSA “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático). The spot harkens to the story of Japan’s most famous dog, Hachikō, and finds a dog and his elderly owner going about their daily routine, radiating a genuine and lasting bond in their interactions. When the man suddenly has a health crisis, the loyal pup chases the ambulance and meekly awaits the return of his buddy outside the emergency room doors. The dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the last essence of his best friend. 

No stranger to heavy-hitting PSA work, Garcia Saiz has garnered acclaim for his past spots, including a 2013 Cannes Bronze Lion for the shocking AMIS “Discussion,” a 2011 Cannes Gold Lion win for the memorable AMIS “Office” as well as a 2013 Bronze Lion the provocative anti-bullying PSA “Playground.”


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Client

Advertiser: FATH

Post Production / VFX

Colourist: Luke Morrison

Executive Producer: Andrew Sommerville

Post Production Company: The Mill

Producer: Samantha Letzler

2D Lead: Randy McEntee

Creative Agency

Creative Agency: DDB Argentina

Executive Creative Director: Beto Cocito

Executive Producer: Diane Jackson

Creatives: Hernán Juaregui

Production Service

Production Service Company: Rebolucion Argentina

Production Company

Executive Producer: John Barreiro

Production Company: Central Films North

Music

Sound Engineer: Nicholas Papaleo

Offline

Edit Assistant: Caleb Helper

Edit Company: The Whitehouse Chicago

Editor: Matthew Wood

Executive Producer: Kristin Branstetter

Producer: Caitlin Morris

Genres: Storytelling

Categories: Health, Corporate, Social and PSAs

lbbonline.com, Wed, 20 May 2015 11:20:47 GMT