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Oreo's 'Super Important Test'

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New digital activation from W+K Portland asks that most pressing of questions

Oreo's 'Super Important Test'

 

Wieden + Kennedy Portland have today launched a new digital activation called 'Super Important Test'. The Super Important Test is a website for OREO fans to cast their vote for best part of the OREO: the cookie or the creme. After submitting a vote, a series of entertaining and comedic videos—over30 in total—inform whether you got the right answer. From oddly captivating 2D horse animations to hilariously realistic robotic cats, there is something for everyone. The catch—regardless of your answer, you are told that you are right, over and over again. Because when it comes to cookie vs. creme, there is no wrong answer.
 
 
Credits
 
CLIENT Oreo
PROJECT NAME Super Important Test
CONTENT TYPE Microsite
CLIENT CONTACT Susan Burris 
LAUNCH DATE March 18th, 2013
URL www.SuperImportantTest.com
 
W+K PORTLAND
Creative Director Jason Bagley / Craig Allen
Digital Director Matt O’Rourke
Copywriter, Digital Creative Jarrod Higgins
Art Director Ruth Bellotti
Account Team Scott Sullivan / Jessie Young / Ken Smith
Broadcast Producer Katie Reardon
Broadcast Production Director Ben Grylewicz
Interactive Producer Robbie Veltman
Exec Interactive Producer Lori DeBortoli
Information Architect Jake Doran
Digital Designer Paul Levy
Creative Technologist Ryan Bowers / Billy McDermott
Executive Creative Directors Joe Staples / Susan Hoffman
 
VIDEO PRODUCTION PARTNERS
Video Creators Carl Burgess / Cat Solen / Tony Foster / Fatal Farm / Jimmy Marble / Max Erdenberger / McRorie / Power House / Agile BrandTelligence / Visual Arts and internal W+K resources, including W+K Motion Department and Don’t Act Big Productions. 
 

 

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Categories: Food

lbbonline.com, Mon, 18 Mar 2013 17:33:04 GMT