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Oreo Wonder Brought to Times Square

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Passing arms share on epic scale in project by Brand New School & The Martin Agency

Oreo Wonder Brought to Times Square

Oreo brought the 2013 holiday season to a close with a Wonderfilled message about sharing.

Through an OOH display in Times Square, the brand captured the attention of tourists and locals alike through quirky Wonderfilled character pairs – an alien and astronaut, a fisherman and a whale, Santa Claus and a reindeer – swapping and crunching cookies across a multitude of expansive billboards.

Partnering with The Martin Agency and Brand New School, the design team used the windows of the NASDAQ building as openings for the Oreo-passing arms and timed the eight screens on the Thomson Reuters building to work in tandem, creating a seamless, Wonderfilled experience.


Client: Oreo

Sr Director, OREO and Chips Ahoy Janda Lukin

Brand Manager OREO Kristin Hajinlian

Agency Credits:

Chief Creative Officer: Joe Alexander

Global Group CD: Jorge Calleja

Creative Director/Designer: Magnus Hierta

Creative Director/Copywriter: David Muhlenfeld

Associate CD: D’Arcy O’Neill

Senior Copywriter: Andrew Beckman

Strategic Planner: Gigi Jordan

Account Supervisor: Cara Wells

EVP/Production Managing Director: Steve Humble

Agency SR Producer: Kathy Lippincott/Pamela Mahan

Agency Producer: Maggie Shifflett

Project Manager: Giao Roever

Production Credits:

Visual Effects Company:  Brand New School, New York NY

Exec. Creative Director: Jonathan Notaro

Managing Partner: Devin Brook

Creative Director: Dennis Go

Art Director: Kris Wong

Designers: Mike Calvert, Claire Kho, Serge Kirsanov, Audrey Lee, Lindsey Mayer-Beug, Aleks Sennwald, JJ Walker, Joung Soo Kim

CG Supervisor: Russ Wootton

3D Animation: Roger An, Kyle Anderson, Ohad Bracha, Daniel Bradham, Jeff Bryson, Jon Burke, Jaime Castaneda, Scott Denton, Tyler Heckman, Atsuki Hirose, Tyler Hurd, Young Lee, 

3D Lighting: Iggy Ayastaran, Joseph Ibrahim, Eric Lane

2D Animation: Jeff Bryson, Peter Harp, Vivian Kim, Stieg Retlin, Adam Tanner

Storyboard Artist: Eric Cherry

Compositor: Jeff Billson, Peter Harp

Producer:  Wendy Gardner

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Categories: Confectionery , Food, Thu, 13 Feb 2014 13:06:12 GMT