Oreo Wonder Brought to Times Square
Oreo brought the 2013 holiday season to a close with a Wonderfilled message about sharing.
Through an OOH display in Times Square, the brand captured the attention of tourists and locals alike through quirky Wonderfilled character pairs – an alien and astronaut, a fisherman and a whale, Santa Claus and a reindeer – swapping and crunching cookies across a multitude of expansive billboards.
Partnering with The Martin Agency and Brand New School, the design team used the windows of the NASDAQ building as openings for the Oreo-passing arms and timed the eight screens on the Thomson Reuters building to work in tandem, creating a seamless, Wonderfilled experience.
Credits
Client: Oreo
Sr Director, OREO and Chips Ahoy Janda Lukin
Brand Manager OREO Kristin Hajinlian
Agency Credits:
Chief Creative Officer: Joe Alexander
Global Group CD: Jorge Calleja
Creative Director/Designer: Magnus Hierta
Creative Director/Copywriter: David Muhlenfeld
Associate CD: D’Arcy O’Neill
Senior Copywriter: Andrew Beckman
Strategic Planner: Gigi Jordan
Account Supervisor: Cara Wells
EVP/Production Managing Director: Steve Humble
Agency SR Producer: Kathy Lippincott/Pamela Mahan
Agency Producer: Maggie Shifflett
Project Manager: Giao Roever
Production Credits:
Visual Effects Company: Brand New School, New York NY
Exec. Creative Director: Jonathan Notaro
Managing Partner: Devin Brook
Creative Director: Dennis Go
Art Director: Kris Wong
Designers: Mike Calvert, Claire Kho, Serge Kirsanov, Audrey Lee, Lindsey Mayer-Beug, Aleks Sennwald, JJ Walker, Joung Soo Kim
CG Supervisor: Russ Wootton
3D Animation: Roger An, Kyle Anderson, Ohad Bracha, Daniel Bradham, Jeff Bryson, Jon Burke, Jaime Castaneda, Scott Denton, Tyler Heckman, Atsuki Hirose, Tyler Hurd, Young Lee,
3D Lighting: Iggy Ayastaran, Joseph Ibrahim, Eric Lane
2D Animation: Jeff Bryson, Peter Harp, Vivian Kim, Stieg Retlin, Adam Tanner
Storyboard Artist: Eric Cherry
Compositor: Jeff Billson, Peter Harp
Producer: Wendy Gardner
