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Oreo 'Life Raft' by W+K Portland

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Cookies will be eaten and friendships will be tested!

Oreo 'Life Raft' by W+K Portland

 

Launching this week is a new spot for OREO called "Life Raft." This is a continuation of the Cookie vs. Creme campaign that launched Super Bowl weekend. OREO cookies will be eaten and a friendship will be tested in this exciting high-seas adventure that asks the ultimate question: Cookie or Creme? 
 
 
Credits
 
CLIENT Oreo
PROJECT NAME Life Raft
SYNOPSIS OF SPOT OREO cookies will be eaten and a friendship will be tested in this exciting high-seas adventure that asks the ultimate question: Cookie or Creme?
FORMAT TV
CLIENT CONTACT Lisa Mann, Susan Burris
LAUNCH DATE 3/9/13
DURATION OF CAMPAIGN 3/9/13-3/26/13
 
W+K PORTLAND
Creative Directors Jason Bagley / Craig Allen
Copywriter Nathanial Lawlor
Art Director Christina Gignac
Producer Colleen Wellman
Account Team Ken Smith / Jessie Young
Executive Creative Directors Joe Staples / Susan Hoffman
Head of Production Ben Grylewicz
 
PRODUCTION
Production Company MJZ
Director Tom Kuntz
Executive Producer Scott Howard
Line Producer Emily Skinner
Director of Photography Toby Irwin
 
EDITORIAL 
Editorial Company Mackenzie Cutler
Editor Gavin Cutler
Assistant Editor Ryan Steele
Post Executive Producer Sasha Hirschfeld
 
VFX
VFX Company The Mill
Flame Lead Artist Ant Walsham
2D Artists Sarah Eim / Emma White / Trent Shumway / Patrick  Munoz
3D Artists Michael Panov / Brett Angeleillis 
Production Coordinator Ben Sposato
VFX Producer Christina Thompson
Titles/Graphics Clarice Chin
 
MUSIC + SOUND DESIGN
Music+Sound Company Mackenzie Cutler
Sound Designer Sam Shaffer / Mackenzie Cutler
 
MIX
Mix Company Lime
Mixer Loren Silber
Producer Jessica Locke
 
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lbbonline.com, Thu, 14 Mar 2013 14:26:14 GMT