Oreo 'Life Raft' by W+K Portland

Launching this week is a new spot for OREO called "Life Raft." This is a continuation of the Cookie vs. Creme campaign that launched Super Bowl weekend. OREO cookies will be eaten and a friendship will be tested in this exciting high-seas adventure that asks the ultimate question: Cookie or Creme? 

 

 

Credits

 

CLIENT Oreo

PROJECT NAME Life Raft

SYNOPSIS OF SPOT OREO cookies will be eaten and a friendship will be tested in this exciting high-seas adventure that asks the ultimate question: Cookie or Creme?

FORMAT TV

CLIENT CONTACT Lisa Mann, Susan Burris

LAUNCH DATE 3/9/13

DURATION OF CAMPAIGN 3/9/13-3/26/13

 

W+K PORTLAND

Creative Directors Jason Bagley / Craig Allen

Copywriter Nathanial Lawlor

Art Director Christina Gignac

Producer Colleen Wellman

Account Team Ken Smith / Jessie Young

Executive Creative Directors Joe Staples / Susan Hoffman

Head of Production Ben Grylewicz

 

PRODUCTION

Production Company MJZ

Director Tom Kuntz

Executive Producer Scott Howard

Line Producer Emily Skinner

Director of Photography Toby Irwin

 

EDITORIAL 

Editorial Company Mackenzie Cutler

Editor Gavin Cutler

Assistant Editor Ryan Steele

Post Executive Producer Sasha Hirschfeld

 

VFX

VFX Company The Mill

Flame Lead Artist Ant Walsham

2D Artists Sarah Eim / Emma White / Trent Shumway / Patrick  Munoz

3D Artists Michael Panov / Brett Angeleillis 

Production Coordinator Ben Sposato

VFX Producer Christina Thompson

Titles/Graphics Clarice Chin

 

MUSIC + SOUND DESIGN

Music+Sound Company Mackenzie Cutler

Sound Designer Sam Shaffer / Mackenzie Cutler

 

MIX

Mix Company Lime

Mixer Loren Silber

Producer Jessica Locke