Cookies will be eaten and friendships will be tested!
Launching this week is a new spot for OREO called "Life Raft." This is a continuation of the Cookie vs. Creme campaign that launched Super Bowl weekend. OREO cookies will be eaten and a friendship will be tested in this exciting high-seas adventure that asks the ultimate question: Cookie or Creme?
PROJECT NAMELife Raft
SYNOPSIS OF SPOTOREO cookies will be eaten and a friendship will be tested in this exciting high-seas adventure that asks the ultimate question: Cookie or Creme?
CLIENT CONTACTLisa Mann, Susan Burris
DURATION OF CAMPAIGN3/9/13-3/26/13
Creative DirectorsJason Bagley / Craig Allen
Art DirectorChristina Gignac
Account TeamKen Smith / Jessie Young
Executive Creative DirectorsJoe Staples / Susan Hoffman
Head of ProductionBen Grylewicz
Executive ProducerScott Howard
Line ProducerEmily Skinner
Director of PhotographyToby Irwin
Editorial CompanyMackenzie Cutler
Assistant EditorRyan Steele
Post Executive ProducerSasha Hirschfeld
VFX CompanyThe Mill
Flame Lead ArtistAnt Walsham
2D ArtistsSarah Eim / Emma White / Trent Shumway / Patrick Munoz