Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Orbit Keeps the Dating Game Clean with a Chat from Chris Parnell

Creative 840 Add to collection

Energy BBDO teamed up with Orbit to help Americans navigate the 2020 dating scene

Orbit Keeps the Dating Game Clean with a Chat from Chris Parnell

Dating in 2020 has become the wild wild West – people think anything goes. That’s why under Orbit Gum’s latest ‘Keep It Clean’ campaign, the brand is giving fans advice on how to clean up their dating game in its newest OLV ad spot launching today – because all you really need to make a good impression is fresh breath and a clean smile.

In ‘The Talk,’ actor and comedian Chris Parnell plays America’s Dad, who walks into the bedroom to have ‘the talk’ about dating…dirty dating that is. As he discusses how things have ‘gotten a little dirty’ in the modern world of dating apps, we see Chris pull out a pack of Orbit Gum to encourage viewers to keep it clean in their own dating lives. Intrigued?

The ad is also being supported by a first of its kind dirty dating chat bot on Tinder. Users of the popular dating app can send personalised messages from Chris Parnell telling their matches to clean up their act if they receive unsolicited dirty messages.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Mars Wrigley

Product: Orbit Gum

Title: Keep It Clean 


Agency: Energy BBDO

Chief Creative Officers: Josh Gross & Pedro Pérez  

Executive Creative Director: Kenny Blumenschein

Associate Creative Directors: Colin O’Toole & Hansel Quintela

Copywritter: Anish Easwar

Head of Integrated Production: John Pratt

Exeuctive Director of Music: Daniel Kuypers 

Music Producer: Nick Macker

Executive Producer: Vanessa Luhr 

Producer: Nina Xoomsai

Design Director: Hung Vinh

Director of Integrated Business Affairs: Frank Tavolino

Business Affairs Manager: Sam Katz

Business Manager: Gina Stevanovich

Group Talent Manager: Mariellen Golfis

Chief Innovation Officier: Alan Parker

Innovation Director: Zack McQuiston

Consumer Experience Director: Cori Stankowicz 

Management and Account 

Managing Director: Lianne Sinclair

Senior Account Director: Greg Morrison

Business Development Director: Sarah Nelson

Senior Account Executive: Lucie Lavrard

Account Executive: Emma Rehnberg

Group Strategy Director: Elke Anderle

Strategy Director: Ryan Smith

Data Strategist: Renee Schilb


Production Company: Tool of North America 

Director: Paul Brigannti

Producer: Dustin Callif


Editorial Company: Cabin Edit 

Audio and Finishing 

Audio, Finish and Color Company: Flare Chicago

Executive Producer: Jenny McDonald

Visual Effects Artist: Jason Kerman

Senior Motion Designer: Viktoryia Kryvanos

Colorist: Ken Wald

Senior Audio Engineer: Steven Aguilar


Music Company: Mophonics


Media Agency: Mediacom


Digital Agency: The Hive


PR Company: ICF Next

Genres: Dialogue, Comedy, People

Energy BBDO, Tue, 06 Oct 2020 16:16:35 GMT