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Orange's Interactive Greetings Card

Creative 268 Add to collection

Publicis Conseil gives Ten Little Fingers campaign a New Year transformation

Orange's Interactive Greetings Card

Any New Year’s greetings card looks pretty much like any other New Year’s greetings card.
So how do you grab the attention of the 170,000 employees at Orange with a stand-out card? 
And also, how do you show the general public the Group’s rising prominence in the digital world? 


Publicis Conseil took a fresh angle on this year’s leading campaign, Ten Little Fingers, transforming it into an interactive experience. 

 
Using smartphone/computer synchronisation, they are proposing a singular journey, in which you and your fingertips control a series of animations, from taking a trip around the world to creating a piece of art, and even awakening a sleepy town.


The result, mixing the animated and digital worlds, will certainly be the year’s most interactive greetings card! 


Check out the card now at http://hello.2014.orange.com/.


Credits      
 

Client : Orange International
Global Brand Director : Thierry Marigny
Global Brand Identity, Advertising and Sponsorship Director : Florence NJamfa
Head of Media & Corporate Advertising : Anne Imbert


Agency: Publicis Conseil
Chief Creative Officer : Olivier Altmann            
Creative director: Steve O’Leary        
Copywriter: Antoine Querolle
Art directors : Olivier Baraona, Roman Vychnevsky                    
Account managers : Cécile Lejeune, Guillaume Foskolos, Andrei Cojocaru
Digital Project managers : Marine Garcia, Siegfried Boniface
Producer : Justine Gentil


Digital Production Management : Marcel
Technical Director : Louis Da Silva
Technical project manager: Fahed Toumi        
    

Digital Production :
Motion Designer: Clément Morin         
Sound Designer: Etienne Forget
Development studio: Digitaddict

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Publicis Conseil, Mon, 06 Jan 2014 14:11:33 GMT