Mon, 06 Jan 2014 14:11:33 GMT
Any New Year’s greetings card looks pretty much like any other New Year’s greetings card.
So how do you grab the attention of the 170,000 employees at Orange with a stand-out card?
And also, how do you show the general public the Group’s rising prominence in the digital world?
Publicis Conseil took a fresh angle on this year’s leading campaign, Ten Little Fingers, transforming it into an interactive experience.
Using smartphone/computer synchronisation, they are proposing a singular journey, in which you and your fingertips control a series of animations, from taking a trip around the world to creating a piece of art, and even awakening a sleepy town.
The result, mixing the animated and digital worlds, will certainly be the year’s most interactive greetings card!
Check out the card now at http://hello.2014.orange.com/.
Client : Orange International
Global Brand Director : Thierry Marigny
Global Brand Identity, Advertising and Sponsorship Director : Florence NJamfa
Head of Media & Corporate Advertising : Anne Imbert
Agency: Publicis Conseil
Chief Creative Officer : Olivier Altmann
Creative director: Steve O’Leary
Copywriter: Antoine Querolle
Art directors : Olivier Baraona, Roman Vychnevsky
Account managers : Cécile Lejeune, Guillaume Foskolos, Andrei Cojocaru
Digital Project managers : Marine Garcia, Siegfried Boniface
Producer : Justine Gentil
Digital Production Management : Marcel
Technical Director : Louis Da Silva
Technical project manager: Fahed Toumi
Digital Production :
Motion Designer: Clément Morin
Sound Designer: Etienne Forget
Development studio: Digitaddict