After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12 to explore the full potential of this new network.
The film, named ‘First Steps’, directed by Rudy Rosenberg, brings us to this unique moment of a child’s first steps. A moment that is reinterpreted here in an unexpected and exhilarating adventure, since the child’s first steps will take him much further than expected: an extraordinary stroll through the city to Asha Bhosle’s music ‘Udi Baba’. This fascinating and surprising stroll will ultimately lead him to his grandmother. Who will be amazed by this event, which actually takes place on the screen of her iPhone 12.
A true imaginary epic story, this film highlights the iPhone 12’s HDR video quality and the power of Orange’s 5G network, which allow a father to bring this unique moment to his loved ones, as if they were there.
Discover this campaign on all your screens and in print, from February 28th.