In cooperation with international cinema networks, Orange offers Orange Wednesdays. All the customers of Orange can get two cinema tickets for the price of one on any Wednesday thanks to the Orange Wednesdays campaign. The task for VML Poland, the social media agency for Orange, was to promote the offer across Poland and to create some buzz around the campaign.
In cooperation with well-known Polish YouTube artist Cyber Marian, the agency prepared an online campaign: “EXTRA TICKET, EXTRAORDINARY TRAILER”. A series of blockbuster spoofs appeared on Cyber Marian's YouTube channel. The last bizarre parody for “Fast and Furious 7” went viral after just days of being posted. The clip has already become a big hit online reaching 3.9 million views.