Mon, 15 Feb 2016 11:45:51 GMT
‘Babycakes’, ‘Sweetheart’, ‘Honey Bear’, ‘Captain Love’… these are just some of the millions of nicknames that we give to our nearest and dearest as a way of expressing just how much we care about them.
To celebrate Valentine's Day 2016, Orange International has created a Pan-African advertising campaign, telling the universal and touching story of these endearing ‘Love names’.
Through humoristic storytelling, the TVC shows that with an endless number of love names there's an endless number of ways to say I love you. Whichever way you choose, Orange has a way to help you to express your love to your ‘Snuggle Bunny’.
Accompanying the film is an interactive map that allows lovers all over Africa to send a private message to their special ‘Marshmallow’.
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Creative Director: Steve O’Leary (International)
Director: Manu Coeman
Producer: Karen Barel (Quad)
Production Company: QUAD
Sound Design: Joël Tessonneau @ PRODIGIOUS
Account Management: Cécile Lejeune, Charlotte Garel
Account Managers: Ignacio Chavez Rodriguez, Lucie Calligaris
Art Director: Bastien Bourdier, Jean Charles Lumet (Assist)
Copywriter: Antoine Querolle, Martin de Bokay (Jr)
Creative Agency: PUBLICIS CONSEIL
Developer: Simon Lamellière
Executive Creative Director: Marcelo Vergara
Illustrator: Vaïnui de Castelbajac
Planner: Libby Little (Strategic)
Project Director: Vincent Roby, Vanessa Matias (Digital)
TV Producer: Pierre Marcus, Guillaume Delmas, Frédérique Le Goff @PRODIGIOUS
Post Production Company: Pierre-Arthur Goulet @ PRODIGIOUS
Genres: People, Storytelling
Categories: Mobile Network, Consumer ElectronicsPublicis Conseil, Mon, 15 Feb 2016 11:45:51 GMT