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Orange Helps Customers Say 'I Love You' in Pan-African Valentine's Campaign

Creative 265 Add to collection

Publicis Conseil is behind the campaign, which includes a TVC and an interactive map

Orange Helps Customers Say 'I Love You'  in Pan-African Valentine's Campaign

‘Babycakes’, ‘Sweetheart’, ‘Honey Bear’, ‘Captain Love’… these are just some of the millions of nicknames that we give to our nearest and dearest as a way of expressing just how much we care about them.

To celebrate Valentine's Day 2016, Orange International has created a Pan-African advertising campaign, telling the universal and touching story of these endearing ‘Love names’.

Through humoristic storytelling, the TVC shows that with an endless number of love names there's an endless number of ways to say I love you. Whichever way you choose, Orange has a way to help you to express your love to your ‘Snuggle Bunny’.

Accompanying the film is an interactive map that allows lovers all over Africa to send a private message to their special ‘Marshmallow’.

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Digital Production Company

Creative Director: Steve O’Leary (International)

Production Company

Director: Manu Coeman

Producer: Karen Barel (Quad)

Production Company: QUAD


Sound Design: Joël Tessonneau @ PRODIGIOUS

Creative Agency

Account Management: Cécile Lejeune, Charlotte Garel

Account Managers: Ignacio Chavez Rodriguez, Lucie Calligaris

Art Director: Bastien Bourdier, Jean Charles Lumet (Assist)

Copywriter: Antoine Querolle, Martin de Bokay (Jr)


Developer: Simon Lamellière

Executive Creative Director: Marcelo Vergara

Illustrator: Vaïnui de Castelbajac

Planner: Libby Little (Strategic)

Project Director: Vincent Roby, Vanessa Matias (Digital)

TV Producer: Pierre Marcus, Guillaume Delmas, Frédérique Le Goff @PRODIGIOUS

Post Production / VFX

Post Production Company: Pierre-Arthur Goulet @ PRODIGIOUS

Genres: People, Storytelling

Categories: Mobile Network, Consumer Electronics

Publicis Conseil, Mon, 15 Feb 2016 11:45:51 GMT