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Orange and Publicis Conseil's Tongue in Cheek Rap Ad Will Make You Smile

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Papa Cool & The Family all have their own raps about their bad internet connection and they let loose in this humorous ad

Orange and Publicis Conseil's Tongue in Cheek Rap Ad Will Make You Smile

Created after family complaints about internet’s bad connection at home, this ad was made to make us all laugh and think. The family leader is Papa Cool, a funny dad with a huge ego and also the need of strong fibre internet, arrives at home inspired and sings this self conscious rap with razor sharp wit.

Papa Cool & The Family rap song shows other families that benefits of a faster of method internet connection with greater fluidity, speed and simultaneous connections than their current ones.

The ad was made by Syrine Boulanouar and has also been released in five short video clips, produced exclusively for social networks and a longer edit distributed more widely for a digital broadcast. Each member of the family express their dismay at their home’s bad internet connection and at the same time Papa Cool lays it all down about how the #OrangeFiber will change everything.  

Papa Cool & The Family (Orange France)
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Original Composition: UPM Shape Shifter Instrumental Furia

Sound Production: Joël Tessonneau - Prodigious


Editor: Guillaume Bourriot

Post Production / VFX

Colourist: Régis Oyer

Post Production Company: Prodigious

Producer: Pierre-Arthur Goulet

Production Company


DOP: Julian Hohndorf


Production Company: BIG

Line Producer: Nicolas Avram


Advertiser: Orange

Commercial Director : Quentin Delobelle

Creative Director: Annabel Salesa

Producer: Laurence Poucan

Creative Agency

Account Managers: Marie Wallet / Anne Dauvé / Steven Roué

Art Director: Raphael Halin

Chief Operating Officer: Emilio Guiro

Copywriter: Benjamin Sanial

Creative Agency: Publicis Conseil

Director: Lucie Puybonnieux (First Ad Director)

Director of Communications Strategy: Gaëlle Le Vu

Executive Creative Director: Fabrice Delacourt Olivier Desmettre

Strategy: Damien Sabatier

TV Producer: Pierre Marcus / Benjamin Auberdiac

Categories: Internet, Utilities

Publicis Conseil, Thu, 13 Apr 2017 09:36:07 GMT