Fri, 27 Nov 2015 11:46:49 GMT
Who hasn’t ever wished to capture the expression of their relatives when they open their Christmas gifts? So why not try and capture that magic moment along with the handful of seconds that illuminate their faces.
This Christmas, Orange and Publicis Conseil rise to the challenge by creating an original, unique connected object. An innovation serving the magic of Christmas: The Emotion Capture box, the first gift box that films the emotion of the one opening it…
5000 lucky people who will never forget their unwrapping emotion that their Christmas present made them feel thanks to Orange.
Give a present in this box and keep an unforgettable memory of his/her reaction, filmed from a unique angle – from inside the box. Once again, Orange gives it all to put technological innovation at the service of sharing.
In addition to the souvenir to keep or share, the videos filmed by the box Emotion Capture will demonstrate the ability of Orange’s products to arouse emotions during Christmas. What emotion will the latest smartphone create? What about a Star Wars robot?
Viewers will be able to discover the reactions in the emotion gallery on the website emotionsdenoel.orange.fr. These reactions will be a testament of the emotional power of Orange’s offers.
And with the emotion generator online, you will also be able to choose the ideal present to offer depending on the emotion you want to bring out in your relatives.
The TV spots of the campaign imagined by Publicis Conseil will show that it is not always that easy to capture a sincere emotion when you try to take a picture or film your relatives. The simple vision of a smartphone’s camera lens pointed at one’s self might make the subject lose all his spontaneity. Or sometimes, you simply can’t make it in time. With Emotion Capture, you are certain to make it!
This 360° campaign will be used in boutiques, print, and outdoor by showing portraits of clients that are not only surprised but moved from what they see inside the box from the box.
5000 Emotion Capture box have been specially produced for Christmas, they can be won at this address emotionsdenoel.orange.fr
Art Buyer: Olivia Caré
Art Director: Jean-Marc Tramoni
Copywriter: Marc Rosier, Loic Andria, Josse Armanet
Creative Technologist: Guillaume Cartigny
Digital Creative Director: Lionel Bui (Marcel)
Executive Creative Director: Fabrice Delacourt, Olivier Desmettre
Planner: Damien Sabatier, Nicolas Levy (Marcel)
Project Director: (Digital) Julien Le Guyader
Social: Arnaud Gaidon, Andréa Forté (Marcel)
Tech Lead: Louis Da Silva, Audrey Hertz, Maximilien Borne (Marcel)
TV Producer: Pierre Marcus, Guillaume Delmas (Prodigious)
Director: Guard Brothers
Producer: Solal Micenmacher
Production Company: Iconoclast
Line Producer: Benoit Dreyfus (Organic)
Photographer: Joerg Reichardt
Audio Post Production: Prodigious
Music Production: Prodigious
Producer: Boris Jeanne
Creative Director: Annabel Salesa
Post Production Company: Prodigious
Producer: Pierre-Arthur Goulet
Categories: Mobile Network, Consumer ElectronicsPublicis Conseil, Fri, 27 Nov 2015 11:46:49 GMT