Orange and Apple's Xmas Spot Reminds Us How Tech Helps Us Overcome Life Obstacles
Created by Publicis Conseil, the spot was directed by Carnibird's Samir Mallal and sees Apple technology used for the benefit of human emotion
Orange and Apple join forces once again to offer their customers the very best: the no. 1 mobile network and the new iPhone X from Apple.In this festive period where we all come together with loved ones, everybody looks forward to Christmas Eve.
However, when a snowstorm hits, everything gets thrown into doubt.
It's at times like this when a chance meeting can turn into a beautiful story with the iPhone X and the Orange network.
A young man, Paul, and a young woman, May Lin, find themselves stuck at an airport on Christmas Eve due to a snowstorm. It's going to be a long night. But their eyes happen to meet, and they get to know each other over the course of the night.
Gradually they get to know each other, despite the language barrier and their respective shyness, helped in particular by their iPhone X, which give them plenty of opportunities to bond. The next day, when Paul's plane is preparing for take-off, a surprise awaits him.
The story has only just begun…
In this latest instalment in the Orange saga, technology is used for the benefit of human emotion, an issue close to the heart of the director, Samir Mallal (Carnibird).
The film, broadcast on TV, will be accompanied by online mini-instalments (in which we will find out that Paul is none other than the best friend of Max, the son of the Orange family), which will feed into the story on social networks.
Composer: Py Ja Ma “By the river”
Sound Production: Prodigious / Joël Tessonneau
Edit Assistant: Ross Birchal / Hugo Lemant
Post Production / VFX
CG Supervisor: Yann Aldabe
Flame Artists: Vincent Heine
Grade: Muriel Archambaud
Post Production Company: Prodigious - Nathalie de Ramecourt / Jean-Philippe Tapia
Producer: Guillaume Audibet, Julie Lagadec
Director: Samir Mallal
EVP, Production & Operations: Marcel Zyskind (Head)
Producer: Sam Fontaine / Juliette Desmarescaux / Renaud Jaget
Production Company: Carnibird
Set Decorator: Pepijin Van Looy
Advertiser: Orange X Apple
Brand: Gaëlle Le Vu, Quentin Delobelle
Brand Manager: Laurence Poucan, Annabel Salesa
Account Management: Marie Wallet / Anne Dauvé /
Copywriters: Alexandre Hildebrand / Simon Dhamelincourt
Creative Agency: Publicis Conseil
Executive Creative Director: Fabrice Delacourt / Olivier Desmettre
Strategic Planner: Damien Sabatier
TV Producer: Pierre Marcus / Benjamin Auberdiac (Prodigious)
Genres: People, Fashion & Beauty, IdentsPublicis Conseil, 2 years ago