M&C Saatchi Sydney
Fri, 27 Oct 2017 02:16:59 GMT
Optus has launched a new digital platform via
M&C Saatchi Sydney, where Australian sports fans can discover their
English Premier League (EPL) heritage and identify the team they were
born to support.
In collaboration with Ancestry Australia, Optus has created Fancestry, an interactive site that analyses users' surnames against 20 billion records to identify which team their ancestors are likely to have supported.
Says Corin Dimopoulos, head of television and content, Optus: "Optus Fancestry allows people to learn more about their heritage and gives a new generation of Premier League fans the opportunity to discover their EPL roots.
"Curious fans can also use it to get their hands on the information
they need to understand their new club's history and
players, and stay up-to-date on the matches."
Says Nigel Seeto, marketing director, Ancestry: "Ancestry helps people gain a new level of understanding about their lives and the story that led to them. Optus Fancestry brings this to life in a fun and relevant way for a new generation of Premier League fans, ensuring they can discover more about their sporting heritage."
Says Michael Canning, ECD, M&C Saatchi: "Like most Australians I love sport, but in Australia you don't grow up with a Premier League team. By tracing your ancestors back multiple generations you get a perfect reason to follow the team you were born to support this Premier League season".
Says David Jackson, CD, M&C Saatchi: "As a long-time supporter of Leeds United and the days of Harry Kewell and Mark, I was gutted when Fancestry told me my team was Burnley. But since Leeds United are currently running around in the 2nd Division, I finally have a team to cheer for during this Premier League season."
Says Andy Flemming, CD, M&C Saatchi: "Fancestry's one of those ideas that's so wonderfully simple we're amazed that it hasn't been done before. As the only real Pom on the team, I was still intrigued to find out which team my ancestors went for. And no. I shan't be replacing my beloved Brighton with Burnley."
Says Mark Schwarzer, former Australian Soccer Player and Optus Sport Premier League expert: "Having played in the Premier League, I've witnessed what it's like to be surrounded by such passionate fans and it's an incredible experience. Most Premier League fans have loyally supported their team for generations and this passion shines through to the players. I love that Optus Fancestry is giving Australians the opportunity to discover their team based on their family heritage. They can revive old family traditions and identify the teams they were born to support."
While Fancestry gives the most accurate results to Australians whose ancestors can be traced back to the UK, it has been designed to find a team for everyone. If Fancestry can't find any British ancestors living in the UK at the turn of the 19th century, it will determine the user's family name, country of origin and use UK migration data to pinpoint a team their fellow countryman would have supported.
Users who discover their team via Fancestry are eligible for a 14-day trial of the live and exclusive Premier League coverage on Optus Sport. Users are also provided with the times and dates their new team will be playing so they can stay up to date on matches through Optus Sport.
Fancestry can be accessed on any device, whether users are at home or on-the-go. To find your team with Fancestry head to fancestry.optus.com.au.
Optus Sport is the only place you can watch every match of the English Premier League live at home, in selected venues or on-the-go, data free. To find out more about the Optus Sport live streaming of the English Premier League visit: https://sport.optus.com.au/.
Software Developer: Ben Patterson
Creative Agency: M&C Saatchi Sydney
Creative Technologist: Simon Kent
Digital Producer: Mike Montgomery
Executive Creative Director: Michael Canning
Executive Digital Producer: Gemma Heyes
Group Head: Jonny Berger, Adrianne Nixon
Integrated Designer: Bianca Cassaniti
Integrated Producer: Zoe Andrews
Senior Account Manager: Chris Warden
Senior Creative: Luke Simkins
UX Designer: Ken Mariewski