Optus Sport Launches 'The Good, The Bad + The Beautiful' FIFA World Cup Campaign

In a major step towards establishing itself as the home of elite international football​ in Australia, Optus Sport has launched a new campaign via 72andSunny APAC, announcing its position as the exclusive Australian broadcaster airing all 64 matches of the 2018 FIFA World Cup.

Ben White, managing director for product and marketing said, 'The Good, The Bad and The Beautiful', celebrates the dramatic moments of the World Cup.

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Says White: "This campaign embraces the moments that lift us, unite us, confuse us and, occasionally, send us spiralling into a rage. Quite simply, these moments can come from any game, at any time which is why Optus Sport is excited to be sharing it all."

Aussie viewers will be able to experience every emotion of the tournament with Optus Sport's full coverage, including two 24/7 channels and all 64 matches both live and on demand.

For the first time, Optus Sport will be available to non-customers for a monthly subscription fee.

Says White: "We wanted a campaign that captures the spirit of the game, but also the sheer entertainment value of the tournament for all fans."

Optus Sport is the only place to experience the emotions of all 64 games, with the tournament shown live and on demand. For the first time, Optus Sport will be available to non-customers for a $15 per month subscription fee.

Says Johnny Tan, ECD, 72andSunny APAC: "Capturing all the emotion of being able to watch every moment of the world's most viewed tournament was a cool brief. We hope the campaign shines a small light on the effect that football has on all parts of modern Australia."