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Optus RockCorps Launches New Content Via KONTENDED

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KONTENTED and Starcom/Liquid Thread cut a content swathe for Optus Rockcorps

Optus RockCorps Launches New Content Via KONTENDED
Content strategy and creative developer, KONTENTED has delivered unique and compelling content in collaboration with Starcom’s Liquid Thread for Optus Rockcorps, carving new working models for innovative brand activation.
Working with media partner Nova 96.9, KONTENTED created and produced online, social and PR content featuring breakfast hosts Fitzy and Wippa to demonstrate the community spirit for the 2014 Optus Rockcorps campaign.
The work aimed to capture the essence, fun and activation of young people, empowered and encouraged to do community service in exchange for a concert ticket. This year’s event was hosted by Tim Blackwell & Kate Peck and featured Samantha Jade, Rudimental, Miguel and Empire of the Sun performing live to over 3,000 volunteers.
KONTENTED managed all to end production, development and creation of the content including pre-production, production, post-production, audio and licensing. Executive producer and managing director Kate Edwards said collaborating with Starcom / Liquid Thread had been a gratifying and smooth process.
“Collaborating with agencies is something we pride ourselves on, working with Starcom has only allowed us to broaden the scope of some of the work we do, and it’s been a success off the blocks,” she said. “The teams at Liquid Thread & KONTENTED have worked seamlessly together to create something memorable across both the campaign.”



CREDITS:

Client - Optus Rockcorps

Agency – Starcom / Liquid Thread

Media Partner – Nova 96.9

Production – KONTENTED

Director – Kate Edwards

Producer – James McInerney

Post – KONTENTED / Doug Suiter

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lbbonline.com, Tue, 08 Apr 2014 14:28:10 GMT