Optus has launched the next instalment of its brand campaign via Special Group New Zealand, further exploring the idea of ’It starts with yes’. The new spot was directed by Christopher Riggert via FINCH.

Melissa Hopkins, Optus head of marketing said: “Optimism is something many of us are drawing on at the moment, which is why we are thrilled to be continuing the momentum with this campaign. Sharing stories that demonstrate an optimistic mindset is not just about believing things will be great but having the courage and commitment to say ‘yes’ you can make great things happen.”

“Most people’s immediate instinct is to say no to things that seem difficult. Through this campaign, we want to celebrate how we as a country, and Optus as a company are geared towards this mindset. Demonstrating how a really small idea can build into something bigger over time, bringing with it a sense of achievement and pride.”

“Great to have the next example of ‘It starts with yes’ out there in the world. This one was a lot of fun and shows that saying yes can lead to unexpected outcomes,” says Special Group CEO/CCO Tony Bradbourne.

“This platform is just getting started. We believe the second in the series really starts to demonstrates the potential of ‘It starts with yes’. It can be a long and prosperous idea for Optus’’, says Special Group head of strategy Rory Gallery.