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Optus and Chaz Mostert Demonstrate the Power and Speed of Optus 5G

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New work from Emotive sees Optus create a custom-built remote-control race activation at Bathurst's track

Optus and Chaz Mostert Demonstrate the Power and Speed of Optus 5G

To demonstrate the power and speed of the Optus 5G network, Optus has partnered with Walkinshaw Andretti United’s Bathurst winning driver and current fastest lap record holder, Chaz Mostert.

Harvey Wright, head of 5G at Optus said: “We are incredibly excited about our opportunity to showcase the future potential of Optus 5G through our new partnership with WAU.”

Lucio Ribeiro, associate director of innovation Optus said: “This exciting showcase demonstrated how 5G will be a critical enabler for other technologies like artificial intelligence, IoT, VR and AR.  Optus is looking to actively partner with the local start-up community, agencies and publishers involved with these technologies.”

Alongside a 15” TVC featuring Bathurst winner Chaz Mostert, Optus created a custom-built remote-control race activation at Bathurst.

The activation combined the technology of Amazon Web Services with the ultra-reliable low latency, high response, and high-bandwidth of Optus 5G to give racing enthusiasts a chance to compete with each other over five laps via remote control with a twist – the drivers couldn't see their cars.

Jim McGorty, brand activations director said: “Every part of the race relied on the speed of 5G. From accelerating, to steering, and even the driver’s view of the track. Everything was connected in real time. We had drivers racing real time from 200kms away at an Optus store in the centre of Sydney and we had hundreds of customers driving in location in Bathurst.”

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Client: Optus

CMO: Melissa Hopkins

Sponsorship & Retail Director: Ben Lawless-Jennings

Associate Director, Network & Brand Marketing: Adam Burling

Brand Engagement Manager, Marketing & Sponsorship: Jodie Archibald

Associate Director, Innovation: Lucio Ribeiro

Senior Manager, 5G Innovation: Kate Dalby

Senior Technical Specialist: Marcin Wierzbicki

Capability Architect: Benjamin Johnson

Marketing Graduate: Zac Sullivan

Creative Agency: Emotive

CEO: Simon Joyce

Creative Director: Grant McAloon

Head of Design: Dan Mortensen

Designers: Tim Evans and Samantha Jones

Brand Activations Director: Jim McGorty

Senior Producer: Aly Jolly

Filming & Photography: Leo Townsend

Editing: Adam Eden

Categories: Utilities, Mobile Network

Emotive, Tue, 14 Dec 2021 21:28:08 GMT