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Optrex and Havas London Travel to Cloud 9

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The two companies have introduced Cloud 9 Recordings to complement the launch of the UK’s first Warming Eye Mask in a £1.3m campaign

Optrex and Havas London Travel to Cloud 9

We all use music to relax. Inspired by that notion, Optrex has developed this unique sound innovation to help take users to Cloud 9 using cutting edge sound technology.

Optrex and Havas London collaborated with renowned sound designer, electronic musician and former DJ, Ash Sargant, to create soothing playlists that complement the use of Optrex’s first Warming Eye Mask for the UK.

It takes just 10 minutes to relax tired eyes using the Warming Eye Mask and each playlist has been made to match.

Using the sounds all around us as inspiration, the YouTube playlist transforms the mundane tapping of keyboards or monotonous creaking of floorboards and mixes them into something peaceful to help enhance the relaxation experience.

The Cloud 9 film follows Ash on his journey to making his playlists. We see him travelling on a packed commuter train, wandering an empty airport terminal building in the middle of the night and even capturing the noises we hear every day in a bustling office. He then works his magic to remix them into a unique combination of tracks for the Cloud 9 playlists.

The full Cloud 9 Recordings playlist is available here.

Available from August 2016, the Optrex Warming Eye Mask (RRP £9.99 for a pack of eight) uses Microsteam technology to relieve and relax tired eyes in just 10 minutes.

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Categories: Music video, Short films

Havas UK, Tue, 25 Oct 2016 10:47:52 GMT