OPPO’s Cricket World Cup Ad Channels the Spirit of the ‘Shot Maker’
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The spot was created by Endeavor and directed by Hardey Speight through Evoke Films
Hardey Speight of The Visionaries has directed the ad for the electronics brand’s ‘Shot Maker’ campaign through Evoke Films
The ICC Cricket World Cup serves as the perfect backdrop for OPPO’s latest mobile ad.
Hosted by England and Wales and watched by millions of viewers worldwide, the ICC World Cup stands as one of the most viewed and anticipated events of 2019. The games align with OPPO’s forward-thinking positioning, as cricket is a global phenomenon that is only growing in popularity and potential.
Encouraging fans to “be a shot maker in everything they do,” the spot features youths worldwide uniting and seizing the moment to play cricket. It captures the excitement and thrill of the game, whilst also empowering youths to step up and aim for their goals.
Hardey plays with a myriad of different shot lengths and angles, as well as rapid cutting, all in an effort to zero in on the theme of the ad: the burn and passion of youths and cricket players, alike. He simultaneously guides us through a narrative of empowered youths, seeking adventure, while also capturing the thrill of cricket.
With Hardey’s spot, it’s safe to say: the games have commenced.