Trade Me Jobs has engaged JWT New Zealand to produce an integrated creative advertising campaign that references New Zealand’s progress to become the land of opportunity..
The first TV commercial of the campaign was broadcast last night and celebrated how a name is no barrier to getting the top job, as it may have been back in the day. Mr Barber doesn’t have to cut hair, Mr Smith doesn’t have to spend his days at the forgery, and Miss Ramsbottom need not have anything to do with sheep bums. In modern New Zealand career success is no longer tied to a family name or the colours of the old school tie.
Trade Me marketing manager James Whitaker said Trade Me Jobs became the most visited New Zealand jobs site a couple of years ago and was now aiming to be the first and last place for Kiwis to find a better job.
“The TV ads and other elements in the Opportunities Galore campaign reflect things that resonate with the way Trade Me Jobs ticks – a Kiwi identity, our sense of humour and an optimistic attitude,” he said. “The ‘Opportunities Galore’ campaign reminds us that a new job is not just any job, but a chance to get whatever you are after.”
Cleve Cameron, JWT’s creative director, added his team is elated to be working with Trade Me Jobs on its first ongoing, brand-focused ad campaign. “It’s a real privilege to be working with such a loved kiwi brand as Trade Me. We’re enthusiastic and energised about the idea of ‘Opportunites Galore’ and reckon there’s a lot of fun to have with it over the years to come.”
Cameron said Trade Me Jobs was in good company as a JWT client, joining local companies like Contact Energy, Placemakers, Ford, Z Energy and DTR.